Credibility - Are You Building It Or Destroying It?
In the industry of MLM/Network marketing and internet marketing, we all hear the word "Credibility". Most of the time we try to figure out how best to build it, and what to avoid so as not to lose it.
A quick look into what it means - The quality, capability, or power to elicit belief.(thefreedictionary.com)
Looking at the above definition, you will notice that the end product (or word) attached to credibility is "Belief". If you are someone who is looking to achieve success in this profession, you need to establish a good degree of belief in the eyes of people.
People follow leaders, and when someone is trying to fake it to make it, he/she will be soon be found out and his/her credibility will be lost.
I have to say that I am guilty of trying hard to push my business in front of people; but that was in the past. Until I realized that for me to be able to attract people to me, I have to give them value. I have to provide a solution. And how do I go about this? Through proper and effective communication, building genuine relationships with them, and paying attention to their needs.
I'll be lying if I say I know it all; but what I know is what I share. My credibility in the eyes of people is worth more than having a thousand websites with "amazing" products/tools for business. If people don't like me or trust me, then my website, products/tools are useless.
We have to understand that we are dealing with people here, and that means they will be offended if people do not treat them with respect. When I started my autoresponder campaign, I was pretty much spamming everyone on my list. That alone showed my lack of experience, discipline and respect for others (I have learnt my lesson).
Building good credibility is very important to any business person (Online or offline), and we have to avoid carrying on doing the same things over and over, and expecting a good result. Consistency in wrong doing will produce failure. Below are some of the things we need to avoid doing if we want to build good credibility:
- Spamming (Unsolicited emails)
- Talking about your company at every given opportunity (Get to know people first)
- Showing desperation to your prospects
- Hiding behind robots (Software/tools), and ripping people off.
- Providing people with the wrong information.
There are lots more, but these are the major ones I know about. So let's always strife to build a good reputation, integrity and credibility.
To your leadership,
Otoabasi Umonting
Comments (14)
Otoabasi Umonting
7
Marketing Consultant & Coach
Thanks for the comments Neville and Paula. Those key words are very important for anyone who's looking to make head way in his/her business.
Paula van Dun
6
Social Marketing works.
I really enjoyed this excellent article which I will share. Building a good reputation, integrity and credibility take time but they will get you long term results. You will sell through your profile and signature.
Neville Dinning
10
Independent Consultant
Three key words (or phrases) "build a good reputation, integrity and credibility". Essential for success that come from generating belief in you, and then in your products or services. The small list of things to avoid is worth revisiting.
Otoabasi Umonting
7
Marketing Consultant & Coach
Got that right Paula; I sure am determined.
Paula van Dun
16
Retired
Otoabasi this is an awesome article. You may have started on the wrong foot in the past but you learned from your mistakes and now you have chosen a new path that will ad the and to succes if you are determent to succeed. and i think you are.
Otoabasi Umonting
7
Marketing Consultant & Coach
LoL @ Philippe: That's ok. Thanks for giving me the heads up though. Thanks Al and Charles. I appreciate it.
Philippe Moisan
16
Tutorial videos, sci-fi writer
LOL
My comment about the "small print" is now irrelevant. I guess I could delete it.
Al Hamilton
6
Online Marketing
Must have missed the "small print" version--but great basic keys to follow Otoabasi. Thanks for sharing...
Philippe Moisan
16
Tutorial videos, sci-fi writer
LOL thanks Otoabasi, even if I was the only one who was nitpicky. I like it a lot better now. :)
Charles Obagho
8
PET PROTECTOR
Great article,nice one and very informative.
Otoabasi Umonting
7
Marketing Consultant & Coach
Thanks everyone for the comments. @ Philippe: I'll get it changed asap (Thanks).
Cheryl Baumgartner
12
Medical Billing/Coding/Insurance
What a very informative and intelligent article. Until people understand credibility which demonstrates professionalism they will not succeed.
Philippe Moisan
16
Tutorial videos, sci-fi writer
Hello Otoabasi, may I suggest you choose a bigger font? You can edit the article and you'll see the font size drop down list. Thank you !
Gobindsing Tecksinga...
7
Business Owner, 'My Crystal Garden'
I agree with you totally, it is very important to build a relationship if you want to be in the MLM business.