What Does a Social Media Manager Do?

A social media manager manages the social media of a company. This is the most basic way to answer the question: what does a social media manager do? More and more businesses are asking this question nowadays as they are planning to switch to social media to expand their business. They need someone who can run a social media marketing campaign for their business, manage the communications, and guide with the content creation. That's exactly what a social media manager does.

A social media manager is a social media marketing expert who manages the social media of the company.

                                                       

Roles and Responsibilities of a Social Media Manager

Create a Social Media Marketing Strategy

A social media manager develops marketing strategies based on the client's goals. This is the primary responsibility of a social media manager. Creating a social media strategy requires extensive knowledge of social media. 

For example, LinkedIn is a social media platform that is ideal for B2B businesses, whereas Instagram is a social media platform that is ideal for B2C businesses. A social media manager analyzes a business, finds the right social media platform, and chooses the right advertising strategy to serve a business's goals.    

Engagement Management

Engagement is a very important term in the social media world. It includes a variety of things such as comments, likes, and shares on social media posts. The purpose of any social media campaign is to create maximum engagement. The higher the engagement, the higher are chances of sales. When you partner with a social media account management services agency, they have dedicated engagement experts who focus on building engagement for your social media account. 

Content Creation

A social media manager creates the content for your brand. It is the most crucial aspect of any social media campaign. Your social media manager is responsible for all the content published on a business social handle. The content represents your brand. A social media manager creates content guidelines that take into account your brand image, brand tone, and brand message.

Analytics

Analytics is what makes social media marketing interesting. It provides you with a clear idea of how your social media marketing campaign is performing. It includes various metrics such as engagement metrics (likes, shares, and comments), impressions, and click-through rates (for targeted social ads). A social media manager uses various analytic tools to create reports and provides you access to the tools that help you track social media campaigns.   

Ensure Consistent Online Presence

A social media manager works with a company marketing department to ensure a consistent online presence. Many businesses use a mix of digital marketing strategies to create a strong online presence. Your social media management company works with other marketing professionals to create a consistent online presence.

These are the key responsibilities a social media manager fulfills. If you are also planning to build an effective social media presence but delaying it due to the lack of resources or time, you can consider partnering with an expert social media manager to expand your business on social media.