How to Find Good Instagram Influencers for your Instagram Marketing Campaign?

Instagram Influencer marketing has become the choice of brands worldwide to advertise in the social media and digital landscape. Instagram is a leading social media platform with more than 1 billion monthly active users. The platform has made a name for itself for its high engagement rate, the thing that matters most to the businesses is to increase Instagram followers. 

The presence of influencers has just made this platform an ideal breeding ground for businesses to run their marketing campaigns. Have a look at the five tips to find a good Instagram influencer for your Instagram marketing campaign.

1. Figure Out Your Goals

The first step to finding the right influencer for your brand is to spend some time clearly understanding the goals of your advertising campaign. Do you want to drive sales for your existing products, do you want to enhance brand awareness, do you want to improve the reputation of your brand, or are you about to launch a new product? Asking basic questions like this help you figure out your goals and based on that, you have to choose an influencer that best fits your strategy.      

2. Search Online 

If you just search online for the top Instagram influencers on Google, you will get the names of the influencers, but this is not how you should search on Google. First of all, try to search for the influencers in the niche you want to target and then you can use the advanced search options to tinker with results. For example, set the filters to show you the recent results. This will show you the recently updated results, which will give you the most sensible information. Similarly, you can specify the location to find influencers in the specified region and use other options. 

3. Find Information On Engagement Rate

Engagement rate is the most important factor that impacts your choice of Influencer. You can learn about the engagement rate of the posts by an influencer by contacting them. The higher engagement rate means that posts get more likes, shares, and engagement which eventually means your message is delivered to more people. Compare the engagement rate of the influencers to make a decision.

               

4. Evaluate the Content

The content of an influencer plays a huge role. You need to evaluate the quality of the content, frequency of the content, and response of followers to the content. It is very important that the content an Instagram influencer creates is in line with your business’s targeted audience. You have to carefully evaluate the content of an influencer to understand the type of audience an influencer has.

5. Get in Touch With Influencer

Last but not least, get in touch with the influencer. This happens through a marketing agency or a manager of an influencer set up a meeting with you. Before making a final decision, try to communicate with Influencer to understand their mindset and approach.