How to increase your Instagram engagement organically?

Engagement is an important aspect when we evaluate the efficacy of the marketing strategy on Instagram. Engagement on Instagram is driven by factors like comments, shares, DMs, saved posts, and likes. It simply measures how your followers are interacting with your content. You can increase your Instagram engagement organically to grow organic followers on Instagram using these five ways. 

1. Post at the right time

Posting at the right time can help you increase engagement for the content you post. There is no one universal answer for what is the right time to post content on Instagram, but you can get a fair idea by trying posting at different times. You can use Instagram analytics to analyze the engagement of your audience for the posts at different times.        

2. Instagram Stories Stickers 

Instagram story stickers can also be used to increase engagement on Instagram. You can ask open-ended questions for more engagement in your content. From countdown stickers to question stickers, a wide range of stickers can be used to make Instagram stories highly interactive.     

3. Hashtags are key 

It is no secret that hashtags can increase your post reach and make it easy for users to discover your content. Use appropriate hashtags to increase your engagement. You can find the hashtags that may increase engagement using Hashtag Analytic. You can use various filters such as likes, comments, impressions, reach, and saves to find hashtags that you need to use in your post. 

Not just the hashtags, you can also make full use of Instagram descriptions to make your content interactive. Instagram allows users to write long descriptions that can be used to encourage users to take action. 

Learn how to get organic followers on Instagram with a free guide.     

4. Use video content 

It is often seen that video content creates more engagement than static content. Instagram reels are examples of that. Instagram reels create more engagement than regular video content and static content. Hootsuite reported, “NFL teams’ Reels generate 67% more engagement than their regular video posts. The Patriots have the highest engagement with their Reels. They see an average 121,800 engagements per Reel, compared to 21,600 engagements per video.” 

5. Add an element of fun 

We all know content is key for any digital marketing strategy. Therefore, you need to consistently keep adding new elements to your content. For example, you can use a mix of memes and contests to make your content engaging. You can hit and try various content strategies and keep adding elements of fun to your content to keep engaging users.