How to Increase your Instagram Online Presence in 2021?

When you open Instagram, it feels like you have entered a huge shopping mall, right? You step inside, and you are bombarded with a sponsored post from your favorite beauty brand. Or, you receive notifications about your favorite influencer promoting beauty products. Amidst all this information, you feel tempted to buy everything that is displayed on your screen. We know how it feels!

For customers, Instagram offers endless shopping options. And, from the marketer’s point of view, it means only one thing. Be noticeable, or you will lose potential customers. So, brands must fight tooth and nail to get the attention of their target audience. In this article, we have enlisted some of the fantastic strategies to boost Instagram growth. So, are you ready to include Instagram marketing in 2021 in your campaign! We will help you out!

Why Use Instagram for Brand Promotion in 2021?

Instagram has achieved a spot in the top five most popular social media networks worldwide, according to Statista. If we talk about the target audience, Instagram is more popular amongst millennials, and Gen Z. 

Here are some reasons why you should use Instagram for brand promotion.

• Give a boost to your sales

• Attract the attention of your audience

• Keep up with your competitors

• Increase brand engagement

• Easy to track results

• Use creative ideas to promote your products

How to Boost Instagram Growth in 2021?

Be Clear with Your Goal

Think about the type of Instagram growth you want. And, for this address the following questions:

• Do you want to increase your Instagram engagement rate?

• Want to improve the quality of the content?

• Want to monitor Instagram hashtag analytics to find better hashtags

• Want to drive more sales or subscribers?

Host Contests and Offer Discounts

Contests and giveaways are a great way to increase your reach, engagement and also gain Instagram followers. The first step in running a successful contest is to plan your objectives, goals and decide what you want to achieve through the contest. Think about the type of audience you are trying to reach and answer the following questions.

• What kind of posts do they love to read?

• What kind of content your target audience engages with?

• Can you find examples of other successful Instagram contests from competitors?

After finding the target audience, it’s time to run the contests. There are various contests, like or comment, photo caption contest, tags a friend, and more.

Use Instagram Business Account for Insights

Switching to a business amount is a great way to get insights into how your account performs against your stated goals. A business account will give you access to built-in analytics into account performance.

• Insights you will get from business account includes:

• Impressions

• Interactions

• Profile visits

• Website Clicks

• Mentions