Five Instagram Influencers Marketing Strategies to Try in 2022

Influencer marketing is expected to grow to be worth $13.8 billion in 2021. A few months have still left for the completion of the year 2021, but considering the craze of influencer marketing, it seems like these statistics have proved themselves true. It is hard to scroll through the Instagram newsfeed without countering one or another form of Instagram Influencer marketing. In this post, we will look at the five Instagram influencer marketing strategies to try in 2022.

1. Offer Deals Through Influencers

This is a highly effective advertising strategy. Brands partner with Instagram influencers to offer discounts on the products or services to the users. When influencers urge users to buy items at a discounted price, it increases sales because they will strongly consider making a purchase if they can save some money while doing it.

To do so, first of all, you have to create a unique coupon code for an influencer. When a user makes a purchase using that code, users get exclusive discounts. It also allows you to track the success of your marketing strategy.

2. Create Testimonials with Influencer

You can partner with an influencer to create testimonials. Collaborate with your influencer to create genuine reviews. Your influencer can post that review on their Instagram account or create a reel to tell the people to try a product or service. You can also post that testimonial or review of products or services on your company’s official website. This will significantly enhance trust among users.

3. Arrange a Loop Giveaway

This is a highly effective strategy to engage your users with the brand and increase the ROI. You can partner with an Instagram influencer to create a loop giveaway where you can encourage existing users to interact with your brand and new users to follow your account. Users actively participate in these free giveaway contests and also invite their friends and family to participate in them. This way, you can build Instagram followers rapidly.

4. User-Generated Content

User-generated content is highly influential. The reason behind that is simple: users trust other users more than they trust brands. You can ask your influencer to encourage users to create user-generated content and share it with them. You can use that content for advertisement later. User-generated content can include anything from images to videos & reels.

5. Sponsored Content

Create sponsored content for your brand by working in close coordination with your influencer. This will help you gain thousands of new followers and enhance the brand credibility. You have plenty of options to do so on Instagram, from images to short videos to long videos.