Vectorize Images For Promotional Precision
It has long since been the norm for
businesses of all sectors and sizes to invest in a broad variety of promotional
materials and products. You only have to
take a look at the brochures and websites of suppliers who produce promotional
items to be overwhelmed by the amounts products available for you to brand. You might well have already utilized their
services for pens, mugs or tote bags, which are all exceptionally popular
corporate giveaway items. On a larger
scale, you might have been responsible for commissioning exhibition graphics
for trade fairs at which your business has paid for presence, or a billboard
advertising campaign.
If you do have previous experience in this
field, you will already be aware that the provision of suitable artwork,
including your logo, images and photographs, is not always as straightforward
as you might have anticipated. If you do
not, but you have been tasked to arrange the production of promotional
products, prepare to familiarize yourself with the term EPS
Vector Art.
In a nutshell, you need to provide your
product suppliers with artwork in formats that are sharp enough to be
accurately replicated on to your promotional products. The process might involve considerable
enlargement or reduction of your images.
The jpeg files that many people keep on their PCs are largely not
sophisticated enough to be fit for purpose.
There is no need to worry unduly.
You are not expected to become an instant expert in graphic design if
you have a great service provider to do your Vector conversion for you.
The professionals convert to Vector on a
multiple daily basis and from a spectrum of differently originated
artwork. The Vector conversion of low
resolution jpegs that many businesses have readily available is second nature
to them. They also cleverly Vectorize
clip art, hand drawings and images that you may have sourced on the internet. Even if you only have hard copies of the
images you choose to use, you can set the wheels in motion by faxing them to
the experts.
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