Convert To Vector To Keep Up Appearances

Most businesses are someone’s customers besides someone’s suppliers.  When thinking about how you choose your own suppliers, there are a variety of factors that influence your ultimate decision to award your work to certain suppliers, but not others.  As most business people know and understand, customer satisfaction is the ultimate key to retaining existing customers and gaining the trust of new ones.  Yet it is not superficial to devote resources to your brand image, as the visual messages you send to your past, current and potential customers are part and parcel of your ongoing prosperity and growth.

It is fair to say that few businesses are keen to throw in their lots with suppliers whose visual messages are shoddily presented.  After all, if their visual representations of their own businesses are hot messes, why would you be instilled with confidence in their abilities to provide you with exceptional service standards?  Appearances are beyond important to businesses and Vector artwork is important to portraying your brand visually.

There is perhaps no better example of why it pays to Vectorize than to look at the humble business card.  When networking and having meetings with potential customers, your business card is a tool with which you can create a first impression and also leave a lasting impression.  Most logos and other artwork used on company business cards is originated in Raster format, often also commonly referred to as bitmap format.  As Raster or bitmap images are made up of pixels, they are often unsuitable in their original states for use on business cards.  The images might need to be stretched vertically or pulled horizontally, resulting in fuzziness and rough edges.

From business card to billboard production, it is therefore often necessary to convert Raster to Vector.  What Vector conversion brings to the mix is artwork based on complex mathematical formulae that can be reshaped and resized to any imaginable scale without loss of resolution.  The very same piece of Vector artwork can be used to produce business card or billboard graphics, safe in the knowledge that the clarity and sharpness of the images remain just as intact in each case.