Choose Vector Artwork For Visual Clarity

It is an undeniable fact that appearances do matter, and matter greatly, in today’s highly competitive commercial global marketplace.  Regardless of which sector your business operates in, or the size of your business, clear messages are sent to your past, existing and potential customer bases by your visual representations.  These representations might feature on business cards, pages, products or screens.  Designers who work for in house marketing departments and external agencies alike continue to swear by the superior quality of Vector artwork.

When Designers Vector a picture for commercial use, it becomes the most crisp and clear it possibly can be, regardless of whether it needs to be ultimately reduced or enlarged for usage.  The key contributory factor to the rise and rise of Vector conversion is that images simply never become distorted or pixilated no matter how large they are blown up.  This puts Vector images a head and shoulders above their Raster equivalents, the plus and minus points of each both being in their make ups.

Raster images, often commonly referred to bitmap images, are formulated on grids of differently colored pixels.  When Raster images are enlarged, they naturally pixilated and the edges of curves and lines start to look rather jagged.  When Designers create Vector art, however, mathematical formulas supersede Raster’s pixels and it is these ingeniously pre-programmed calculations that ensure that images remain perfectly fresh and smooth, no matter how dramatically they might be scaled up.

Whilst the Raster or bitmap method is most frequently used for subtly shaded images and photographs, Vector artwork most typically takes the forms of line art, illustrations and page layouts.  Once completed and approved for commercial use, it is very standard practice and a simply procedure to convert to EPS format.  EPS files are often requested by Printers and other producers of branded goods.  They can be seamlessly electronically transmitted and couple 100% flexibility with equal levels of reliability.  The images that EPS files contain can be reproduced at any resolution and any size that you require to the industry standards demanded of digital or lithographic reproduction.