Search Engine Optimization (SEO) and Creative Content Writing (CCW) afford reciprocal bond. Both synchronisingly work to improve the traffic streams of a website.

If this logic is to be concluded, SEO and CCW are interconnected and (they) function mutually towards serving a common goal – to optimize a website’s rank in search engines and its visibility across virtual world.

While SEO is losing prominence of what it enjoyed years back, creative content writing, in contrast, has undergone a productive transition, so distinctive in nature that even search engine giant, Google, has emphatically pronounced content as the king of websites.

Therefore, the websites festooned with quality and user-friendly content will most surely enjoy conspicuous healthy ranking in Google. The reason is, Google’s algorithms (namely Penalty Algorithm) have already made it mandatory for website-owners to publish content delivering real values to the readers.

So to say, the search engine requires content to be non-plagiarized, non-duplicate, and that doesn’t sound off negatively biased reviews. Content accommodating needs of readers in terms of solving their query and educating them of a new subject will prove to be a quantum leap for a website to have an improved ranking in a search engine.

The implication is, none can deny significance of a powerful content, not even mighty search engine, Google.

Penalty Algorithm

Penalty Algorithm was introduced by Google search engine when it found some major sites enjoying substantial chunk of visibility and ranking in search result did not stand up to the mark with their “published” content on their domains, something Google considered…obsolete customs.