A lesson in marketing AMC vs TNT

Okay I am a die-hard Walking Dead fan…now.  I was not always a fan of the show I was a fan of another show with a similar storyline, Falling Skies.  Both shows revolve around a group of survivors in a post apocalyptic world.  Both shows are dramas dealing more with the characters than the monsters which are pretty much just ‘props’.  Both shows created a lot of buzz when they premiered but The Walking Dead has succeeded in keeping the buzz going.  Falling Skies has fallen flat.  AMC has kept The Walking Dead in the minds of it’s fans, TNT seems to have forgotten Fallen Skies ever had fans.

Some people would say it’s not fair to compare the two, but the comparison was inevitable.  The basic plots are exactly the same, let’s do a show about how people survive when the world has gone to hell in a handbasket.  Zombies overrunning the world-hell.  Aliens invading and overrunning the world-hell.  The difference between the two is a bit more savvy on the part of AMC in both marketing and casting.  Both shows had a lot of build up before they premiered and both shows have talented casts.

Read the complete post here to find out why AMC has beat out TNT