5 Types Of Google Ad Campaigns To Leverage For Your Business

Advertising your services and products can be a beneficial way to let your target audience find your business. Google Ad campaigns help you market your business products to a diverse audience. You can set up a campaign using Google Ads that matches your market goals, budget, and other relevant metrics. 

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1. Search Campaigns: This ad campaign is done using text ads that are placed on Google’s search result pages. 

This way, people who are actively searching online for products and services similar to yours can find you through search ad campaigns. 

These campaigns are highly effective in driving site traffic, leads, and sales as you are most likely to meet potential buyers through these ads. 

Google search ad campaigns come with features (such as smart bidding, ad extensions, responsive search ads, etc.) and tools that you can leverage to optimize your ads for better response. 

Search ad campaigns are beneficial for small to large-scale businesses through which you can boost your leads and conversions. 

You will find a variety of search campaigns that include call ads, dynamic search ads, and responsive search ads. 

2. Display Campaigns: This type of Google ad campaign is image-based ads that you view on sites, applications, and other Google-related subsidiaries such as Gmail and YouTube where these ads can be displayed.

Display ad campaigns can be run to boost brand awareness and when combined it with search campaigns you can drive conversions for your business. 

3. Video Campaigns: Another type of ad campaign that you can use to promote your business on Google is video ad campaigns. YouTube is a well-known platform where you can run your ads. 

Video contents are easy to consume and users find it easy to understand and retain. Google allows you to customize your video ads to meet your target audience while keeping the ad budget within the set limit. 

4. Shopping Ad Campaigns: If your goal is to increase your product's sales online, then shopping ad campaigns can be beneficial for your business as you can list your products on Google’s search result pages and Google Shopping, etc. 

You upload product data and information on Google Merchant Center to make it feasible for interested users to find your products online through shopping ads more conveniently. 

Like other campaigns Google, in this type of ad as well you get the option to optimize your ads and use various features to make it user-relevant. 

5. App Campaigns: App campaigns are used to advertise mobile app ads to boost the app download. This type of ad will be displayed on Google, YouTube, and Google Play depending on the business needs and relevance of the platform in relation to the application type. 

This was a short introduction to types of Google ads and how you can choose the types that will work best for your business type. Midas caters to your website development, and design as well as Social Media Optimization SMO SMM SEO, and Marketing Services, and our Services are Provided form our Delhi-Based Company From India. You can check out our website and gather the latest updates on our coveted services.  

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