What Concerns Do You Need to Address to Start a Shoe Store Business?

Posted by Priya Ahuja
3
Jul 29, 2015
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The shoe business is a lucrative one. Premium shoes are great and give an awesome value for the price they come at but the truth is that everyone cannot afford the cost of owning a pair so they go back to buying affordable shoes that lasts them and give them their money’s worth. So if you planning to start a new business, a shoe store may be a good idea. Here are some concerns you need to address before your business takes off the ground.

Maintaining a Balanced Inventory

Some buyers will not take a glance at your premium offerings; others will avoid the premium aisle as often they can.  The point we are trying to make is that if you want to cater to a wide range of buyers maintain an inventory that has something for everyone. Consider getting an idea of the local market to understand what you need to deck up your store shelves with.

Demography & Supplier

Also look at the demography. How many male versus female buyers do you expect? How many young versus senior buyers are going to walk into your store? Get a good understanding of it all and then place whatever you think is the best balance of products. If you are getting your shoes sourced from India, you will also need good Shoes manufacturers in India to meet your demands.

Getting a Customer-Magnet Location
Where you set up shop is going to make the crucial difference between a successful business and a failure. Trendy locations will bring in more customers and even you know that. The question is have you done anything to secure a prime location for your shoe store business?

You should know that securing the best location also means that you will have to pay more for the space compared to getting a place that doesn’t cost as much as a happening location.

Operating expenses

According to some estimates you should keep an operating expense that will keep your operational for over 6 months before you get any good response from the public. There will be utility bills to pay and a small workforce to maintain before the first pair gets sold. For all of that you will need some money and that’s operational expense. Shoes manufacturers in India can help you with forming an idea of how much money you need to keep aside as operational costs.

Business Promotions

Once you start a business you need to let people know about it.  Promotion is integral part of doing any business. Advertise locally through billboards, paper ads and local media. Also you can take up promotions on social media for better results.
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