These Ecommerce Success Stories Will Motivate You For Sure

There is plenty to learn by watching others. As the saying goes, smart are those who learn by observing others. They say what clicks for someone else, may not click for you. But then, what is the harm is trying? Even if not trying fully, why not take a cue?

Online stores dependent on the business ecommerce solution for business ought to take careful note of those stores which made it big and try and understand the growth-oriented tactics that went behind them becoming what they eventually became, a money making entity.

1. Finch Goods promoted by Richard Lazazzera offered upsell offers during checkout to improve average order value. He initiated a newsletter opt-in popup on the company’s website to capture customer emails. He abandoned cart emails to remarket to customers and started referral offers to convert customers into brand ambassadors. He retargeted through Facebook pixels and AdWords and started Customer Loyalty Programs to improve returning customer rates. Newsletter emails along with product updates and offers helped maintain higher levels of engagement with customers. Online stores making all their money thanks to a powerful B2B E-Commerce Solution ought to take this example very seriously.

2. BeardBrand started recording sales of $12,000 per month in its very first year of business itself through storytelling and branding tactics that involved their website, vision page, vision video, ads, business cards, PR kit, beard oil packaging and mustache wax packaging. Such tactics would especially be beneficial for online stores opting for the B2C E-Commerce Solution to do business with customers.

3. Diamond Candles co-founded by Justin Winter leveraged user generated content, pictures shared by customers and posted on social media, across all of the store’s social channels. Word of Mouth marketing worked and this gave the brand a tremendous lift and without spending anything on advertising, the brand was able to acquire a quarter of a million fans from Facebook.

4. FUGOO developed a special line of Bluetooth Speakers durable enough for customers to be taken wherever they felt like. Knowing that intense competition was about to confront it, it launched a conversion-friendly online shopping experience and specially-targeted ad campaigns. The site featured direct product comparisons and with a highly focused strategy, the company managed a successful launch with the very first year in business recording 300 per cent increase in revenue.

5. Hello Matcha is a Matcha Green Tea line launched by Shopify’s product team and offered to customers a product packaging that aligned with a marketing strategy that categorically promoted the most important aspect of their product. A laser-focused approach revolving around content marketing worked for the team which went laughing all the way to the bank. Perhaps you too might want the kind of ecommerce website design services the brand used for its website.

6. Black Milk Clothing promoted by James Lillis sells leggings. The company sold its first pair in 2009. It is a multimillion dollar company today and owes all of its success to all the diligent community building it did over years. Every community has a brand ambassador with a unique Facebook group for every region where products are sold. As of today, there are more than 80 individual Facebook groups for Black Milk Clothing.

7. Common Projects sells men’s sneakers and without any major investment, the company bootstrapped its way to success. The company focused unnervingly on keeping its range of products limited, and collaborated smartly with influencers and designers. Such collaborations helped the organization reach a bigger target and the end result is that it is doing way beyond what was expected of it.

8. 5.11 Tactical sold through dealer networks and expanded through direct-to-consumer online sales. Extensive print marketing and targeted email campaigning helped the company make $10 million in annual revenue. Weekly emails were sent to various target audiences and most of these had valuable consumer education topics. The email strategy combined with optimized PPC Advertising went a long way in helping 5.11 Tactical to generate massive e-commerce revenue in a very short period of time.

These are the stories that should motivate you to do grow your online store smartly. It is always smart to take a cue from those who pulled off things and analyze what went their way, understanding how it can be used to achieve something and combining the same with one’s own acumen.