Share Good Stuff

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

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“Content is the engine that drives the whole machine. Content is the catalyst, or even the glue, that brings people together and binds us there. It is the stories we tell that allow us to begin relationships the have the potential to deliver real value to both parties.” – Michael Brenner, SAP Business Innovation and Business2Community (Full interview.)

Michael says it simply: stories spark initial interest and allow us formulate lasting relationships because of the value provided on either end. Don’t just create content. Produce material that reveals something about your motivations and desires. The more genuine your content, the more value in your response – and thus – more potential you have for your target audience to respond and follow you all the way through your buying cycle.

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     Content marketing is the primary way to brand ourselves on the Web. Whether posting on Facebook or LinkedIn, tweeting on Twitter or writing a blog or article, good content that informs, entertains or inspires creates for us a good "brand". Having a good online "brand" is the prime ingredient of "attraction marketing", the phenomena of referrals and customers coming to us because they have found value in the content we share on the Web. Share good stuff on the Web.