Plan your Practice Marketing Campaign Today!
If today is the start of the year or maybe just the start of your week, there is still an opportunity to plan your dental office marketing campaign. What are you going to do? Many dentists have found themselves going someplace where they didn’t expect in their practices; and this narrows down to not having an effective dental marketing campaign.
Many practices get stuck especially during the start of certain times of the year, New Year, after summer etc. As a dentist and business owner, you should plan something early each year what you are doing during each month for each of your target niche patients. If you do this you’ll get more dental patients every month. It’s simple like that.
Marketing incest is common in dental industry where you look at what your competitor is doing and you copy it. If you do this you don’t have clear goals and are following someone else who probably doesn’t know what they are doing. For any dentist who would like to grow his or her practice, achieve financial goals and protect the existing patient’s base, a marketing plan is not an option but a requirement.
I assume you have your marketing campaign in place but little tricks will help you get more dental patients. Use mobile marketing and print ads to drive patients to your website, to your office or o a certain offer. You should not only target new patients but also engage your existing patients as well. Use QR codes posted in your office when patients come to your practice they can redeem and earn points? They can use points for free dental treatment, or for a non-dental stuff. Plan in advance what you will reward patients when they redeem these QR codes points.
Why not work with a celebrity to market your website content? You can choose one or two celebrities, work with them either in a video or use their picture on your ad and let them market your practice. People will want to come to your practice because they will want to get the medication that the celebrity on your ad was given. Your marketing can for example tell people that in the month of June/July, your practice will be offering dental services at a discounted rate.
If you can do this through the power of mobile marketing because nowadays people are using their mobile phones to look for direct brand ads, it’s the best mobile marketing for dentists and is a way of interacting with patients. I can summarize all these in three steps.
Strategize-the content you have and need. Compile it. What are the goals for this marketing content and what is the duration that you will run it?
Create- build your content using your expertise in dentistry and that of your staff. The content can be used in several ways where long white papers can be broken into blogs, Facebook posts etc.
Distribute- decide how and when to release your marketing campaign content. It’s obvious that your social media and website are your major channels. Don’t forget to track your results to know what works and what doesn’t.
Create your marketing campaign as early as possible. Stop scratching your head asking yourself how to get more dental patients instead of enjoying the influx of patients to your practice and goals of your campaign. Until then keep moving forward.
Many practices get stuck especially during the start of certain times of the year, New Year, after summer etc. As a dentist and business owner, you should plan something early each year what you are doing during each month for each of your target niche patients. If you do this you’ll get more dental patients every month. It’s simple like that.
Marketing incest is common in dental industry where you look at what your competitor is doing and you copy it. If you do this you don’t have clear goals and are following someone else who probably doesn’t know what they are doing. For any dentist who would like to grow his or her practice, achieve financial goals and protect the existing patient’s base, a marketing plan is not an option but a requirement.
I assume you have your marketing campaign in place but little tricks will help you get more dental patients. Use mobile marketing and print ads to drive patients to your website, to your office or o a certain offer. You should not only target new patients but also engage your existing patients as well. Use QR codes posted in your office when patients come to your practice they can redeem and earn points? They can use points for free dental treatment, or for a non-dental stuff. Plan in advance what you will reward patients when they redeem these QR codes points.
Why not work with a celebrity to market your website content? You can choose one or two celebrities, work with them either in a video or use their picture on your ad and let them market your practice. People will want to come to your practice because they will want to get the medication that the celebrity on your ad was given. Your marketing can for example tell people that in the month of June/July, your practice will be offering dental services at a discounted rate.
If you can do this through the power of mobile marketing because nowadays people are using their mobile phones to look for direct brand ads, it’s the best mobile marketing for dentists and is a way of interacting with patients. I can summarize all these in three steps.
Strategize-the content you have and need. Compile it. What are the goals for this marketing content and what is the duration that you will run it?
Create- build your content using your expertise in dentistry and that of your staff. The content can be used in several ways where long white papers can be broken into blogs, Facebook posts etc.
Distribute- decide how and when to release your marketing campaign content. It’s obvious that your social media and website are your major channels. Don’t forget to track your results to know what works and what doesn’t.
Create your marketing campaign as early as possible. Stop scratching your head asking yourself how to get more dental patients instead of enjoying the influx of patients to your practice and goals of your campaign. Until then keep moving forward.
Comments