How to Interact and Socialize with Dental Patients and Prospects to build a strong Relationship
Everyone is aware of the role that social media play’s in today’s society. Although social media is a relatively recent phenomenon, it is becoming increasing important in any part of dental practice marketing and client base development platform. This is because the perception about social media marketing for dentists has changed quickly and is no longer viewed as a trendy.
Engaging your patients through social media like Facebook page is one way of building a strong relationship with them, earning their trust and you’ll become and authority such that you can choose your office when selecting a professional practice. This form of dental practice marketing can be successful if you can do the following to engage patients and at the same time get more new patients.
Don’t Pass the Buck
The biggest pet peeve to any patient is when he/she seeks information or asks a question only for him/her to be directed to another point for the answer. As a dentist you have to go the extra mile and equip your social media/dental marketing person with adequate tools and knowledge to respond promptly to all patients concerns. If you’re your social media person is not aware of the answer, let him/her find the answer and they should communicate with confidence.
Reward your active Patients
There is a way you can reward your patients and at the same time motivate others to remain engaged to your social media platform to get the same reward. Make some of the patients to be your practice ambassadors. Those whom you treat are effective at sharing their story and can help convert prospects.
You can take photos with your ambassadors who shared their positive and honest review about your practice and use their images in your newsletter and dental social media marketing (with their permission!)
Be Real
Use your social media to promote your practice and share real ideas with patients. Participate in patients conversations in authentic way. Patients are likely to get hooked to your social media platform if it’s real but if it’s fake, it will be a useless way to get more dental patients.
Social media has revolutionized the dental industry and has become the face of many practices to their prospective patients. Dentists should not let go this opportunity of showing patients what it is like to interact and building a long term relationship. The number of likes you have on your social media if it’s a Facebook page should be something to worry about. The worry should be about making the likes convert.
Social media is important to any practice to cultivate meaningful relationships with patients. It might be a little extra investment but the return of your investment is worth.
Engaging your patients through social media like Facebook page is one way of building a strong relationship with them, earning their trust and you’ll become and authority such that you can choose your office when selecting a professional practice. This form of dental practice marketing can be successful if you can do the following to engage patients and at the same time get more new patients.
Don’t Pass the Buck
The biggest pet peeve to any patient is when he/she seeks information or asks a question only for him/her to be directed to another point for the answer. As a dentist you have to go the extra mile and equip your social media/dental marketing person with adequate tools and knowledge to respond promptly to all patients concerns. If you’re your social media person is not aware of the answer, let him/her find the answer and they should communicate with confidence.
Reward your active Patients
There is a way you can reward your patients and at the same time motivate others to remain engaged to your social media platform to get the same reward. Make some of the patients to be your practice ambassadors. Those whom you treat are effective at sharing their story and can help convert prospects.
You can take photos with your ambassadors who shared their positive and honest review about your practice and use their images in your newsletter and dental social media marketing (with their permission!)
Be Real
Use your social media to promote your practice and share real ideas with patients. Participate in patients conversations in authentic way. Patients are likely to get hooked to your social media platform if it’s real but if it’s fake, it will be a useless way to get more dental patients.
Social media has revolutionized the dental industry and has become the face of many practices to their prospective patients. Dentists should not let go this opportunity of showing patients what it is like to interact and building a long term relationship. The number of likes you have on your social media if it’s a Facebook page should be something to worry about. The worry should be about making the likes convert.
Social media is important to any practice to cultivate meaningful relationships with patients. It might be a little extra investment but the return of your investment is worth.
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