Make the Most of Facebook Advertising

The jolt that Facebook Ads have delivered to the world of online advertising is fairly comparable to the effect Hotmail had on the virtual world way back in the mid 90’s. Unheard of exposure, access to hundreds of millions of users daily and a platform which is very easy to communicate on are benefits no business wants to miss out on.

Facebook Advertising is perhaps the most tried and tested online advertising technique and almost every Digital Marketing Company around the world seems to be offering this service. That is why it is suggested these days that if you are a business promoter who wants his business to do exceptionally well, then Facebook is the place to be on.

Given below are some very strong reasons as to why you too, should consider Facebook Advertising through a reputed Digital Marketing Company.

1. You will get to meet people of all sorts and kinds. Besides, another thing is that people spend all the time they have in hand on the social network. Facebook is where your future customers too will hang out. This means that the moment you hire an agency to advertise for your products/services on the popular social network you will have a window of opportunities opening up in front of you.

2. What do you think of Facebook, after all? If estimates released by the social network are to be believed, then may it be noted that close to 1.55 billion people log onto Facebook every month and out of that, 1.39 billion visit via mobile. What else could you ask for? You get the chance of a lifetime to reach out to as many people as possible.

3. The Bad News is that the Organic Reach of Facebook is as good as dead. Less than 0.5% of your fans get to see your updates. As it happens, the social network has been reducing the visibility of business pages in News Feeds. The Good News, is that you do not need a huge budget to get your message in front of people. You get to be very choosy as to whom all you wish to target.

4. Facebook Ads will take your content places, which no other technique might be able to. This way, you will end up having more organic traffic come over.

5. There are so many options as far as targeting is concerned. The same can be done on the basis of location, demographics, age, gender, interests, behavior and connections. Businesses get to analyze recent behavior. They get to be more creative with life-event targeting. They get to use custom audiences to nurture leads. There are layering options which help be granular while targeting.

6. Facebook’s Remarketing is second to none. Remarketing is said to be one of the most powerful methods to grow a business, something the social network seems to have understood inside out and is showing through its own version of Remarketing. Businesses get the chance of a lifetime to boost engagement rates by three times and increase conversion rates by two times. You might want to use these for all your hard offers, which would be sign-ups, consultations and downloads.

7. Turn your Visitors into Leads and Customers. Stat tagging visitors who visit your site with a cookie. This helps build one’s remarketing audience. Also, you get a chance to apply behavioral and demographic filters on your audience comprising of visitors interested in your offerings, checking them out and in a position to afford them.

8. Facebook’s Call Buttons are Game Changers. With 1.39 billion monthly visitors, you get a huge playground to target through calls-to-actions. These are way better than clicks to websites.

9. Facebook offers tools that account for effortless ad management. There still are some promoters out there who feel as if these ads are very complicated. Fact is, they are not.

These benefits make it very clear how Facebook Ads are so beneficial as far as growing a business, reaching out to newer audiences and acquiring leads and customers are concerned. After all, advertising on the social network indeed is the best thing that can happen to your business without a shred of doubt.