Facebook Marketing Has Become More Effective With These

Recent developments by the most popular social network on the planet is music to the ears for Facebook Marketing professionals.

Facebook has bolstered Messenger with new Buy Buttons, Native Payments and Added Links Bots to Facebook Ads. These developments has every Social Media Marketing Company in India rejoicing. Reason being, they get to be more aggressive with their campaigns and strategies.

The social network is making it easier to purchase from Messenger Bots and give to those bots new tools so as to bolster sales. These bots, as every Facebook Marketing professional has found out, serve as standalone storefronts.

Facebook Messenger makes it easier for businesses to trade products through bots by adding a button, so that people can buy from the bot without having to leave Messenger. Earlier, one would have to click on a button that would redirect away from Messenger to a web page where the buyer would have to enter his credit card details as well as shipping information. This became a very time consuming process, especially when the necessary information was attached to Messenger to send/receive money from acquaintances.

Thanks to the latest developments, much to the delight of every Social Media Marketing Company in India, Messenger automatically plugs in the credit card and address information attached to the concerned profile when something is being bought from a Messenger bot without there being any need to leave the app. Those buying from here on will either have to use Stripe or PayPal to process payments.

This makes bots highly viable to increase sales through Messenger.

Those who have started advertising and marketing on Facebook recently can now add links to their FB Ads, links which will direct people to Messenger bots. This option is best used for a Messenger-only sale and the discount code gets flashed on the Facebook Ad as well as the Welcome Screen whenever someone clicks to open a conversation thread through the bot.

Brand can be a little innovative with Messenger as well, improving the way they show their products. Thumbnails can still be shown through Messenger’s swipeable gallery-style card format. Brands can also personalize these in-app web pages called by Facebook as “Webviews” and the social network now sends these to an individual’s User ID when the pages are opened.

All of this will also help brands to remember clearly all those products and product categories people checked out previously through their interactions with the help of the Messenger Bot and suggest new items. The bots will present people with button-only keyword-hiding prompts and make it easy for someone to share their location with a bot, choose a color for an item and choose a product from a gallery of images. People can also share individual messages or “message bubbles” with their friends.

Perhaps the best way to explain this development is that a shirt which you like most will be shown to your best friend by the bot. The shirt can be shared through Messenger and displayed with a buy button so that in case your friend is interested he can buy it immediately.

All these recent developments initiated by the social network are an indication that Facebook is trying to do its bit to have more and more people market and advertise on it. This is becoming a mutually beneficial proposition as both the social network as well as the advertiser get to make more money out of it.