Have Some Clarity on Facebook Advertising Costing

What does a Facebook Advert cost? How familiar are you with the Costing part of Facebook Advertising? It is very important that you are aware of all this as at some point in time or the other, you will feel strongly about trying out your hand at Facebook Advertising and finding out what kind of revenue stream it opens up for you. Else, the next best option is to get in touch with a reputed digital marketing company like Digital 360 as you will have experts guiding you.

The good thing for businesses is that Facebook Adverts fit all kinds of budgets. When you hire a digital marketing company to advertise for you on the social network, you need to know that:

1. You get to pick both budget and audience

2. You get to reach out to people more likely to respond, thanks to the agency’s expertise

3. You get to cap your budget or stop the campaign whenever you feel like

Always remember that the people you are trying to reach out to are the ones your competitors are vying for too. Once the budget is chosen, you choose the bid. The bid is the amount you wish to pay for every click on your ad.

You get to choose whether you wish to have a daily budget for your ad or a lifetime budget. Professional agencies such as Digital 360 help proceed with the job within budget. You choose “Per Day” in the Budget Option and put in the money you are willing to spend. Once that amount has been exhausted, your ad stops showing. This is Facebook’s way of ensuring you do not get overcharged. As far as lifetime budget is concerned, the social network runs your ad continuously until the point the budget amount gets fully consumed and the end date arrives.

By preferring optimized bidding and working with a professional services agency, you ensure that your ads reach people who are more likely to do something than simply bypass them. You are always in control of your budget and nobody else is. In case you wish to add more to it or lessen it, the same is possible by working things out in the Adverts Manager. Facebook gives you the option of putting a spending limit on your account. The moment you specify what your maximum budget will be, you are certain to have all your adverts paused automatically the moment the limit is reached.

Now that you have read about bidding and budgeting, know everything about billing. You get billed when the total costs of your adverts reach a certain threshold. In case you do not reach that threshold, then you get billed at the end of the month. Facebook allows you to view a daily estimate of sorts as far as your spending on FB adverts is concerned. Detailed Billing is available in the Billing Section of Adverts Manager.

It is very important that you are aware of all this if you plan to start advertising on the social network or have been doing it for some time now. Once you do it frequently, you are bound to become familiar with the process and will get accustomed to it.