Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click.
Actual Cost-per-click (Actual CPC) is the actual amount you're charged for a click on your Google Ads (formerly known as Google AdWords) ad. It is calculated by dividing the total cost of your clicks by the total number of clicks. Actual CPC can be lower than your Maximum Cost-per-click (Max. CPC) bid, which is the highest amount that you're willing to pay for a click on your ad.
For example, if you have a Max. CPC bid of $1 and your ad receives 100 clicks, but the total cost of those clicks is
Myself Zarat Loli from the company SEO Expate Bangladesh Ltd. We are basically a Web Design & Web Development providing company based in Bangladesh.
We offer the best and most affordable SEO services per month for any of your preferable keywords packages including the below outlined monthly services. Please contact us: info@seoexpartebd.com
CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad.
Comments (5)
Anindya Bhaumik
10
Digital Marketing Expert in Kolkata
Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click.
Mark Smith
1
Web Developer
Actual Cost-per-click (Actual CPC) is the actual amount you're charged for a click on your Google Ads (formerly known as Google AdWords) ad. It is calculated by dividing the total cost of your clicks by the total number of clicks. Actual CPC can be lower than your Maximum Cost-per-click (Max. CPC) bid, which is the highest amount that you're willing to pay for a click on your ad.
For example, if you have a Max. CPC bid of $1 and your ad receives 100 clicks, but the total cost of those clicks is
Zarat Loli
4
Marketing Specialist
Myself Zarat Loli from the company SEO Expate Bangladesh Ltd. We are basically a Web Design & Web Development providing company based in Bangladesh.
We offer the best and most affordable SEO services per month for any of your preferable keywords packages including the below outlined monthly services. Please contact us: info@seoexpartebd.com
Steve J.
8
Digital Marketing
The actual CPC is the minimum amount needed to maintain a rank number higher than the next lower ad.
Liz Seyi
14
Digital marketing manager
CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad.