What Is The Actual Cost Per Click?

Posted by Liz Seyi
14
Aug 26, 2024
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Harsh Pratap Singh
6

Digital Marketing

The actual cost-per-click (CPC) is the amount you are ultimately billed for each click.

Aug 26, 2024 Like it
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Varsha Lowanshi
7

Seo Expert

Cost per click (CPC) is a metric that measures how much an advertiser pays for each click on their ads. It's also known as pay-per-click (PPC). CPC is calculated by dividing the total cost of clicks by the total number of clicks. For example, if an advertiser spends $600 on advertising and gets 750 clicks, their CPC would be $0.80 ($600 divided by 750).

Aug 26, 2024 Like it
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Kapil Lowanshi
10

Senior Seo Expert

The actual cost per click (CPC) for advertisers is determined at auction and is not visible, but maybe less than your maximum CPC bid. This is because you only pay what’s required to beat the ad rank of the nearest competitor below you. The equation for determining CPC looks something like this: CPC = (Ad rank to beat / Quality score) + $0.01. However, the average CPC can be seen.

Aug 26, 2024 Like it
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