Why Website Design is So Much Important for Ecommerce Industry?

Are you running an ecommerce business? So what is important to successful run an ecommerce business? Is it product catalogue, processing orders, marketing campaigns, website or what? One thing that is beyond all above these things is a great website design that can influence or attract your customers in a single go. If a customer reaches to you and did not find you appropriate can leave you in few seconds only. That’s why you should always have an expert design team as per shared by the many best ecommerce website design company in Delhi.

Why Design is So Much Important?

According to one popular study, it takes only 50 milliseconds to make a good first impression when someone visits your website. Despite the time you spend writing great copy, sourcing the right products, and providing exceptional customer service, research has shown that three-quarters of users judge a company’s credibility based on its web design and more than 90 percent of first impressions are related to design.

Just imagine a situation if you don’t agree with the above stats:

You walk into a dirty retail store by chance which has ugly décor and products organized without any rhyme or reason. You will all of sudden drop out instead of that if you find it super organized, fresh and attractive, there are more chances you’ll do all your shopping with that.

Design can also make a big difference on revenue and profitability beyond first impressions. For example, subtle changes to the colour and text of a buy now button can have a big impact on conversion rates.

When it comes to usability, design also plays a big role in ADA compliance. Colour and font size choices can mean the difference between readability and a move on to the next store, while images with text counterparts and support for assistive technology can ensure that everyone can buy from your store.

Important Elements of Design:

Great web design is a combination of aesthetics and usability. It means along with an impactful design, it should have great functionality. Both are incomplete without each other.  While designing you should take care of the important design elements or principle:

There are many design principles, but five of the most common include:

a)    Typography

b)    Colour Scheme

c)    Composition

d)    Direction

e)    Contrast

Other elements of design include lines, scale, repetition, negative space, symmetry, transparency, texture, balance, hierarchy, framing, grids, randomness, movement, and depth, among other things. 

All these principles are well taken care by the best ecommerce website design company in Delhi. If you are also looking an expert designer that can offer you a great impactful yet fully functional ecommerce design, please contact us at Lunatic Devs.