How to Build a Result-Oriented FB Funnel?

Have you ever tried remarketing on FB? If you are unsure whether or not you will get ROI on your FB ads, its time to RETHINK. With remarketing and targeted content creation, you can get more conversions out of your Facebook ad spend. In fact, all social media marketing company India recommends FB Funnel is a great way to increase conversion.

Let’s understand the topic in depth.

If you have a question or think like this about FB funnel for your next marketing campaign:

“We spent some money, we got some fans, we got some video views, we got a lot of clicks, but ultimately that return on investment wasn't quite there, so we stopped.”

So here is a framework designed by Ryan Stewart, a Moz writer and digital expert that's going to help you get more return on investment from your Facebook ad spend.

But before that what are the common mistakes made by a marketeer when it comes to FB Ads.

·        Misuse of FB Technology: We need to understand and use custom audiences the right way. Sometimes we miss not having the pixel installed, not using custom conversions, not using a tag management solution to help you out, and not really understanding and using custom audiences the right way, because those are ultimately what make remarketing and really what make this whole funnel thing really drive through. And it affects the campaign negatively.

·        Needed 6 to 9 Brand Touchpoints: In FB, we think that just because somebody is interested or searching for red shoes that means they want to buy it. It's not the case. Especially on Facebook, there's a completely different mentality on Facebook, and we need to understand that. There's a lot of studies that show that we need between six to nine brand touchpoints before somebody is an interested sales prospect or lead.

·        Build Value, Relation that Enhance Purchase Intent

·        Lack of Trust in FB for Selling

Here is the FB Marketing Funnel Framework:

The FB marketing funnel is just like any other traditional marketing funnel. It's got your awareness, interest, consideration, and purchase.

For a campaign and to accomplish your goal, you need to go through all of these key terms. However, you can start with any the way which most suits to your campaign. For eg: let’s start with the term interst because this is where most people start. They build a landing page, a squeeze page that says, "Hey, opt in for our free e-book," and they just start promoting it. They push it to fans. They push it to audiences that they think are interested in it. Unless you're a huge brand that has all of these touchpoints and awareness taken care of, it's very tough because people don't know who you are and they're not just going to start giving you their information and start buying just because you put up a nice landing page.

I am sure you have some questions in your mind regarding the article. If you have please write us or if you have a result-oriented FB framework with you share with us. Till then wait for our next part to be published to know the whole framework – creating a result-oriented FB Funnel.

To connect with one of the best and result-oriented social media marketing company India, please contact us at Lunatic Devs.