How you can track your Google AD Performance With Google Analytics?

Google AD Performance – Google AD Agency in India always emphasize on use of ads because of its trackable results. Moreover, it is an integral part of online marketing. It’s considered as one of the most important pillars of online marketing and, in many ways, it led to content marketing.

Why Google Ads?

Google ad agency in India recommends Google Ads and Google Analytics are great by themselves but even better together just like fresh ray of sun or roaming to a beach.

Google Analytics does a vital job in this pairing: it shows you the Google Ads traffic that didn’t lead to a conversion. If you assume that the average site conversion rate is around 3% that leaves 97% of traffic that can be understood better. A lot better.

How to Track Your Ad Performance?

Tracking how your ads perform lets you see how effective they are at attracting potential customers. For example, you can track the number of times customers have taken an action with your ad, such as clicking it or placing a phone call from it.

How Impressions Work?

Generally, impressions are the terms used by Google to tell you how often your ad is being shared with potential customers. In other words, you don't pay for an impression and it is counted each time your ad is shown to someone using Google Search, Google Maps, or a partner site.

Reviewing your customer impressions and clicks

You can find the number of customer impressions and actions on your ad in your dashboard.

Your dashboard can also show any of the following information, depending on your account settings:

·        Impressions: See how often any version of your ad has been viewed.

·        Clicks: See how often any version of your ad was clicked.

·        Call clicks: This is used to tell the number of times potential customers tapped the "Call" button in your ad from mobile devices. 

·        Verified calls: This term is used to tell how often you received calls to the Google forwarding number in any version of the ad.

·        Map actions: Track the number of times people saw your ad and then clicked your business' pin on Google Maps or got directions to your business.

·        Analytics goals: By linking your Google Analytics and Google Ads accounts, you can use tracking IDs and tags to monitor traffic from your ads.

·        Amount spent: Term used to how much your ad has spent.

Improve Your AD Performance

You can improve your ad performance by answering the below questions.

·        Are your search phrases specific and appropriate for your ideal audience?

·        Do you have a relevant landing page?

·        Is your ad reaching the right audience in the right location?

·        Does your ad appeal to your customers?

·        Do you have enough budget?

These are the few things which are used to track your ad performance by Google AdWords agency in India. If you are searching the expert to set up an ad campaign for yourself, please connect with us at Lunatic Devs.