Why Should You Use Twitter for B2B Marketing?

There is no dearth of social media platforms for B2B marketers to target prospects and customers- LinkedIn is the biggie, right? Yet, there’s also Facebook, Instagram, YouTube, Pinterest, Snapchat among others.  With that said, some are more suited for B2B marketing, while others are geared for B2C engagement. But where does Twitter fit?

 

For starters, it’s a powerful social networking tool and a search engine loaded with all types of users who want to keep up with the latest news, trends about so many topics- even B2B information. So, here’s why every B2B marketing agency should be taking advantage of this valuable marketing channel:

 

1.      Establishes Global Connections

 

With over 186 million daily active users from around the globe, Twitter isn’t just exclusive to the western audience. If your B2B marketing agency serves or aims to serve the global markets, it is the ideal social media platform to reach them all. Moreover, Twitter keeps tabs on your industry too, across the globe.

 

2.      Creates Brand Awareness

 

If you’ve got a massive user-base, you can market your content here and get it in front of your target audience to further build your employer brand. Even for B2B marketing start-ups, this is an efficient channel to establish your employer brand. You can position yourself as a “thought leader”, by sending out engaging and informative tweets to elevate  yourself in the minds of the people who are important to you. Your Twitter activity can also drive traffic to your website, blogs, etc. to convert them into leads and vendors.

 

3.      Studies Competitor Analytics

 

It can get frustrating to not know where you stand amongst your competitors. If you can’t measure the success of your B2B marketing efforts, how will you manage them? Fortunately, with a few free Twitter Analytics like Follower Growth, Tweet Activity, Impressions, etc., you can see where you stand on the social podium and keep an eye on your competitor's shared content. By monitoring their activity, mentions, and specific hashtags you can find a potential customer sharing dissatisfaction with your competitor, and be there to provide them the help they need. You can effectively use it to draw their leads into your sales funnel.

 

Social media is crucial for sharing helpful content and maintaining a strong relationship with your prospects and customers who are looking for your services. If you are a B2B marketing agency, Twitter is one of the several channels you can consider stretching yourself on apart from LinkedIn.