Marketing Automation Tools Guide - 2021

As a marketer, have you ever felt that you are spending too much time on little things that are extremely important for marketing activities to go smoothly but end up spending too much time on it? If your answer is yes, then you probably have not looked at marketing automation tools at all.

 

So what is a marketing automation solution? Marketing automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. A tool that allows an individual to design, execute and automate a time-bound marketing workflow can be called a marketing automation platform.

With the availability of so many choices, people face difficulty in selecting the right automation tool according to their needs. To make the task easier for you, we present the top picks for marketing automation tools.

 

1.      Marketo

Marketo offers bundles for lead management, email marketing, consumer marketing, and mobile marketing. It also offers customized products for several industries, including technology, healthcare, media, higher education, and manufacturing. It is one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called Launch Point, with dozens of integrations.

2.      Eloqua

Oracle Eloqua is equipped with lead and campaign management tools that can personalize campaigns across multiple channels including email, display search, web, video and mobile by providing real-time reporting and insights using the Oracle Cloud. It initiates an omni channel experience, nurturing relevant content into each stage of the process. It segments data by creating a unique customer profile by title, role, industry, or any other characteristic you see fit.

 

3.      Customer.io

The main reason we love Customer.io is its flexibility. It provides marketing automation services like using the Liquid templating language to personalize your messages. Any part of your message (or in the cases of rich-text emails, your Layout) can contain Liquid.

4.      Constant Contact

Whether you’re launching an email marketing campaign to engage customers, building an awesome website in minutes, uploading products to your online store, generating awareness on social media, or boosting sales with Google Ads, Constant Contact has all the marketing automation services and guidance you need to achieve the results you want, all in one place.