What is meant by Inbound Marketing?

L ' Inbound marketing is a strategy used to increase the positive results of a company's business, taking advantage of very important tasks:

1. SEO optimization of a website
2. Content marketing
3. Email marketing
4. Management of social platforms
5. Constant analysis and monitoring of results
6. Performing A / B tests

To develop a marketing project using the inbound solution, it is extremely important to have a clear understanding of the principles that govern the relationship between the customer and the company. From a push communication we move to a pull , in which the contents tailored to the client are essential. To do this, it is essential to know which phase of the customer experience path the customer is in, to provide him with useful content to meet the needs he needs .

The goal is not conversion but the relationship we establish with customers. The relationship with customers will be increasingly solid if you tune in to them, showing your knowledge in that particular sector and dealing with topics in an expert and reliable way. This will also allow you to become a point of reference in your sector .

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The key aspects that help us create this relationship with potential customers are: blogs and landing pages, newsletters and engagement.

1. Blogs and functional landing pages

Blog articles are a useful tool to intercept the target on Google. The goal is to use content to be found by people when they search, and therefore show interest in the products and services you offer.

As you well know, through the blog you are able to intercept searches aimed at finding out about a particular topic and in most cases these are searches that are quite far from the final purchase . Why waste time writing an article that does not lead to the direct purchase of a product or service? The article allows you to make the user understand how well you know and how expert you are on that topic. You can give him advice, give him tips, give him content to download and provide him with the information he is looking for, also thanks to the use of landing pages designed to win the user's trust.

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In this way you will gain his trust and give him many good reasons to trust you at the time of purchase.

2. Valuable newsletters for your customers

Still on the same line as the blog article, newsletters also represent an extremely useful tool when it comes to building a bond with customers. L ' email marketing is often confused with the sending of times a sales newsletter. In fact, transforming this tool as a sort of digital leafleting is one of the biggest mistakes.

To get good results it is important to have a good Inbound Digital Marketing  NYC SEO . For example, it is necessary to work on the concept of lead nurturing and exploit this form of content marketing to feed the interest of users with useful elements, not only discounts and sales offers but also sector news and news relating to the sector.

 

3. Loyalty to the community with engagement

The term engagement means the involvement and emotional attachment of the consumer towards a brand, the result of experiences lived during the interactions with the brand itself and with other consumers. Social networks are indispensable for generating engagement and creating a stable relationship with the audience .

This is the most important channel to reach the final step of the Inbound Marketing funnel . You can use social media to create a relationship of trust, answer his questions and turn the individual user into a micro-influence, an extremely valuable resource for obtaining results. To achieve this, you need to take small steps and start showing yourself positively on the platforms, the rest will come by itself.

An essential piece of advice when talking about social networks is to pay attention to comments and respond to each one, especially when they are negative. Show your fans that you are ready to solve any doubts and problems by answering their criticisms and, when possible, transforming them into a positive opportunity and contact with the user.

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