Tips for doing SEO on Google News
Google News is a real news search engine: when we type a topic on Google, in fact, it takes care of returning a series of news that the algorithms at its base consider relevant for our searches.
Appearing on Google News means carving out a consistent space between the organic results of the serp, as the news is displayed in the form of raised boxes made up of text and images, very inviting to the click thanks to the mixture of images and text.
In addition, one of the Google search options placed under the white bar is dedicated to carrying out searches on Google News, testifying to the importance it has for users.
SEO for Google News: why it is so important
The SEO for Google News allows it to more easily index the articles and make them more relevant in Google's eyes in no time, thanks to the work done on the factors that point to make news relevant to a particular kind of research.
Google News is a collection of news organized to be usable quickly and easily: for webmasters it is a useful tool for bringing qualified traffic to the website.
First of all you need to get your site approved in Google News , but not all portals are eligible to be accepted. Before approval, a Google employee will review the content to decide on the required inclusion.
What are the requirements to be met to appear in Google News?
To be considered, you need to:
- make content perfectly indexable by bots
- ensure good usability of the site
- appear responsible and transparent
- not have a clearly promotional intent (e.g. marketing guides and content)
- keep advertising on the site at acceptable levels
- guarantee original content
- URLs must be unique
- clarify the identity of the author
- publish topics on recent topics
- include a specific sitemap that can automatically update itself
- avoid redirects 301
- facilitate the loading of pages as much as possible
- separate promotional content from actual news
- keep dates in European format
- do not include topics such as job offers, how-to guides, securities advertisements
- adopt suitable graphics to present the news on Google News
Make sure to mention all the authors on the pages, to keep the advertisements at low levels and to publish only news relevant to the rest of your site.
Your content must therefore be consistent with the rest of your portal to be taken into account, and not exceed in the quality of advertisements in order not to expire in the information in favor of the economic return.
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In practice, we cannot hope to be considered with generic articles that are not concretely connected to the news of the moment. Equally (at least on paper) we cannot place guides, manuals and anything that is not consistent with current topics.
As for the technical side of the portals, you must make sure that the structure is easily navigable and accessible by crawlers. The HTML of the site should be uninterrupted and present elements continuously.
In addition, a convenient choice is to add a sitemap for Google News which helps the latter to find content more easily. To request inclusion in Google News, you must complete the appropriate form on the relevant page. Through the page you must describe the topic of the site and define the basic information on the site.
Obviously, at the base of everything there must be a lot, a lot of quality. The inclusion in Google News is far from obvious, even if it satisfies all the requirements mentioned above. Google's purpose is to offer quality news and not to help webmasters to do marketing, hence our care in selecting and offering only attractive news of value.
If your inclusion request was unsuccessful, you can try to re-submit the application after 60 days. The final decision is always up to Google, unfortunately!
Do you need help for your site?
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If you really can't be included in Google News, an alternative solution may be to write news articles for portals that have been accepted, to make sure that your brand is associated in any case with a presence on Google News.
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