3 Signs That Your Organic SEO Is Hurting You

Is your organic referencing (SEO) efficient or does it hurt you? With Google's algorithm changes, the latest of which was Medic in August 2018 as well as the growth of voice SEO which I have covered recently, it can be difficult to stay up to date and ensure good SEO for your website on the strategic terms linked to your offer.

A profitable long-term investment

SEO is a profitable long-term investment. Unlike media purchases which are ephemeral and punctual, organic referencing lasts over time although it is built more slowly . Indeed, we build on the efforts of the past while continuing to work from month to month. It is thus an advantageous investment, generally much less expensive than media placement and is a powerful asset for increasing your digital visibility.

How do you know if your business is suffering from failed SEO Here are 3 clues:

1. The percentage of your organic visits is less than 50%

Although the percentage of organic visits varies from industry to industry and depends on the context, it can be said that a percentage of visits less than 50% is an index of deficiency in organic referencing ( Search Engine Journal ). To verify this, simply go to Google Analytics or your analytics tool used for your website and see the statistics on traffic acquisition, then the sources. Of course, this figure should be put into perspective based on your investments in paid SEO and other traffic acquisition tactics.

Related Post: SEO: 5 tips for creating good site architecture

2. Your page loading time on mobile is more than 7 seconds

The loading time of your pages on mobile is a determining factor of your natural referencing. Google favors websites using responsive design for organic referencing.  You can easily see if your website is mobile friendly using Google's free Mobile Friendly tool .

All the more, the loading time on mobile is crucial. Several technical optimizations can favor a shorter loading time on mobile. The free Google Page Speed ​​Insights tool   will give you your speed score as well as tips for improving it specific to your website.

To give you an idea, the average page load time on a mobile in the US travel industry in 2018 was 10.1 seconds , which is still too long. Compression of images and texts is one of the first solutions which facilitates loading on mobile.

3. Your domain authority is in free fall

The domain authority is given by the indicator Moz to judge the authority of a domain in search engines. This indicator ranges from 0 to 100, with 100 being the highest domain authority. You can see your domain authority here.  It is important to follow the evolution of this indicator over time.

A drop is a sign to watch closely because it means that your site is losing authority . Of course, the different changes in Google's algorithm may have something to do with it, so it's more than important to work on your organic SEO NYC continuously with new relevant content that is sought after by users, for example .