What is Business Matchmaking? Why is it important?
If you are part of a small and medium business (SMB) and have never heard of Business Matchmaking, then this is the right place for you to get started. So, what is Business Matchmaking? Business Matchmaking is a networking event typically hosted by a non-profit organization or educational institute with the purpose of connecting small businesses with major corporations and government agencies.
Many SMBs are constantly challenged by figuring out ways to increase their revenue and find means to connect with major corporations and government agencies. The Business Matchmaking event is a prime opportunity for SMB’s to meet with various potential customers and have a guaranteed time slot to present their products and services.
How does the Business Matchmaking work?
The event producer or host creates a matchmaking event, either as a part of a bigger trade show/expo or as a dedicated matchmaking event itself.
The setup of the event includes information about the type of #b2bmeetings that will take place, how many appointments each small business is allotted, and the duration of each appointment.
Types of Matchmaking events:
Open - Sellers (SMBs) make the appointments
Semi-Open - Sellers make the appointments, but the buyers need to approve them
Closed - Buyers (Major Corporations/Govt. Agencies) make the appointments based on their procurement needs with no input from sellers
Custom - Event admin can mix and match the above options to customize an event that works best for them. The setup of the event includes information about the type of b2b meetings that will take place, how many appointments each small business is allotted, and the duration of each appointment.
The event administrator initially opens up the event registration for buyers and sponsors of the event. Buyers not only provide their profile information but also highlight their current and future needs about who they are targeting to meet. Once there is an adequate pool of buyers, the registration is opened up for SMBs.
SMBs are asked to purchase a ticket for the event during registration. They are then required to update their profiles with detailed information about their business, personal image, It is important to have a complete and well-written profile to maximize potential buyer meetings.
For more information visit here: https://www.eventdex.com or write me at sandeep.sara@eventdex.com
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