Useful Social Media Marketing Tools for Small Businesses

Social media marketing tools have useful analytics feature to give your business more competitive advantage.

As you embark in a digital marketing campaign, it is crucial to understand that you need social data to make your brand more valuable and relevant to your customers. Social metrics are very useful sources of data in order to gauge your business advantage and market positioning. By measuring your marketing performance you can easily define the best marketing strategies in keeping your ROI and conversion results more efficient. To help digital marketers optimize the result of their social media marketing campaigns, here are some of the top social media marketing tools that can help small business obtain a better market positioning that come highly recommended from search engine optimization companies in Atlanta. They provide different functionalities for social marketing and a marketer should be able to determine which of these tools can better serve their marketing goals.

Crowd Booster

If you are fond of using Twitter or Facebook for business marketing, this tool can give your business a better social media marketing advantage. You can get instant updates on the number of re-tweets, likes, comments and impressions on your Twitter business page. With its real update and feedback you can make your business highly responsive to your customers thereby boosting the engagement value of your business. You can use the tool for drilling down on every like of your post or tweets using defined metrics that can identify viral reach with posts that have the highest number of audience interaction.

Demographic Pro

This is a Twitter social marketing tool that can deliver accurate insights regarding the profile of your business social followers. The tool analytics feature provides an in-depth analysis about the behaviour of your Twitter followers more particularly regarding their interest to your brand. You can identify keywords that you can benchmark your search engine optimization strategies and conduct your market analysis using demographic information of your customers such as occupation, gender, age, shopping behaviour, personal income and location.

True Social Metrics

This tool provides actionable metrics that will amplify your ability to measure the engagement of your social media pages. Social media marketing companies always emphasize the important of using metrics to evaluate your marketing progress. You can obtain data regarding the number of your readers who are engaged in conversation and share your content. The tool also filters your web pages for the posts with the highest level of social engagement. Its intelligence report also boosts your digital marketing campaign by delivering social data report about your competitor’s campaign helping you to analyze their posting strategy and other social media campaign practices.