3 Great Tips for Video Search Engine Optimization

Have you aspired of making a viral video content that will land high on the search engine ranking? You need to learn the basic video search engine optimization strategies first in order to help you find your way towards making a popular video that even the search engine will love. The basic concept of SEO is to help the search engine understand what your video content is all about to be able to rank it according to the search query results. By optimizing your video for SEO, it will be easier for the search engine to identify how it will rank your video on search while giving credit for making your video more search engine friendly.

1.      Transcribe your video for better indexing

The search engine consists of crawlers or bots that index every website content to understand what it is about. It is incapable of understanding, nor predicting the content of your video and you need to help in providing textual information about your video content. A good SEO approach in this aspect is to provide transcriptions about your video content in order to have a better impact on your video’s search ranking. While your content can communicate better to your audience, the search engine can likewise interact with your video through the transcriptions you provide with it.

2.      Use a video sitemap to optimize for SEO

Using the video sitemap will give you the opportunity of giving useful information about your video such as its title and subject matter. You can even include a brief description about the video content for better recognition of the search engine. The goal of using the video sitemap is to give as much information to Google about the content and subject matter of your video in order to ensure that it reaches its target audience.

3.      Engage your audience

Audience engagement is very crucial in order to improve the search rank of your videos. Basic Search Engine Optimization will not suffice. You need to make your content engaging to entice others to share and like your videos. Make sure to allow your audience to embed your videos to make it shareable online. The more people sharing your video, the better it signals the search engines that your video is relevant to the search engine users. This will prompt Google to give credit to your video for search ranking because you are generating traffic and inbound links along the process. Include in your videos how to content and solutions to make it more interesting and useful to your viewers.