Segment Analysis with Jobs to be Done

Do you also feel like your company does not have good sales? Despite spending huge sums on websites, graphics, content, and even hiring a social media team, they can't get engagement on your website. This is because of a lag in market segment analysis. If you don’t know how to cover this market lag then the solution is available in this article. 

Let’s know about segment analysis

Segment Analysis is the analysis theory that divides customers into small groups and categories to understand them better. Here we categorize customers based on personality, choices, age, and income. This assists companies to understand their customers better, this helps them to evaluate who their audience is, what their audience wants, and how they need to market to get to that target audience.

 Let's see this with the help of an example, your company makes stationery supplies, with good quality products from binders to erasers you have a huge variety. You sell your product through your website on which you have spent a good amount of money to make it customer friendly and fascinating to attract customers but, you don't see enough sales. This is because your marketing strategies are not well analyzed. With the help of segment analysis, you can study your customer needs choices, and preferences through with help of analysis.

The segment analysis is a great way to get your customers segmented. 

Types of segment analysis

• Geographic segmentation-

 In this, you segment customers based on their geography and environment. You need to make your strategies concerning the physical environment of your customer.

• Demographic segmentation- 

This is the most popular type of segment companies use. This focuses on the characteristics like gender, income, age, etc. Considering who we are as individuals, it is likely the most basic segmentation used in market segmentation analysis and impacts how and what we purchase.

• Psychographic segmentation- 

This analysis of the behavioral trait affecting purchasing. In this, we take care of choices, personality, lifestyle, and opinions and measure them. This is required in most industries like health and fitness, travel and fashion, and apparel. 

• Price segmentation- 

This is about your income. People with high income will buy more high-end and luxury products, whereas one with decent income will prefer to fulfill their necessities first. Hence, your income affects your purchasing.

Why you should choose segment analysis?

Market segmentation creates an ideal atmosphere for engagement, customer retention, and customer acquisition. As there are greater chances that people notice the product/service when a company launches and delivers a campaign. This is because customers have few demands from certain products.

This is where JTBD helps us. Let us see how JTBD works with segment analysis.

JTBD with segment analysis

Jobs To Be Done theory says customers buy or hire a product to perform a certain job. JTBD framework is a theoretical analysis of why a customer is buying your product and what task your customer wants your product to perform.

When market analysts will urge their clients to segment customers or prospects based on their behaviors, requirements, or views, the JTBD framework advises segmenting them by the "jobs" they are hiring products for.

JTBD will assist segments in the analysis of their customers' characteristics. You can use the Jtbd framework while surveying your audience. Which will help you to know the purpose of your audience that makes them buy your product, accordingly you can plan your marketing and promotional strategies.

JTBD will be very beneficial to use with segment formation, as the Jtbd framework is known for its good results. Hope we brought some light to the topic through this article.