Product Photo Size Requirements: How to Optimize Photos for Omnichannel Selling

Today, consumers expect to be able to see different types of product images before making a purchase. For example, when buying clothing you might want to see it from several angles, zoom in on the details, or even try it on virtually by using augmented reality. Whether you’re selling your products online or in person, photos have a significant impact on how your customers perceive your brand and product—even more so now that omnichannel selling is the norm. In this blog post, we’ll explain why optimizing images for omnichannel selling is important and share best practices for doing so.

What’s the benefit of optimized images for omnichannel selling?

If your product photos don’t perform as well—or don’t perform at all—it could have at least one of these three effects on your business. First, your product photography could affect your conversion rates. A poorly lit photo or one that’s too small could result in customers abandoning their purchase carts due to unappealing product images. Second, it could affect your sales numbers. If customers aren’t engaging with your photos, they might not click through to your product listings at all. Finally, your bottom line could suffer. If your customers are disappointed with their purchases, they could leave negative product reviews that decrease your store’s seller rating.

Why is photo optimization important in omnichannel selling?

More than half of consumers say that vivid, high-quality product images are crucial for online shopping. Yet, only 30% of online sellers say they have the resources to take professional photos. This is where photo optimization comes into play. By optimizing your product photos, you can ensure that every image is as clear, high-quality, and helpful as possible—regardless of whether your customers are browsing on your website or in-store. If your product photos don’t look their best on one channel, they won’t look their best on others, either. That’s why photo optimization is such an important part of omnichannel selling. Essentially, you’ll want to cater your photos to each channel. For example, if you’re selling on an eCommerce website and a marketplace like eBay, you’ll want to make sure each photo is the right size and has the right keywords on both platforms. That way, your customers will be able to find the products they’re looking for, regardless of which channel they’re on.

Tips for optimizing photos for omnichannel selling

Here are some key tips and pointers that you can keep in mind to ensure that not only are your product photos perfect, but they are also apt for selling in an omnichannel environment without any hiccups: 

- Start with the basics. Ensure that your product photos are of high enough quality and taken from the right angles. 

- Optimize your images for keywords. You can do this by including your product’s information, like name, color, material, and product type, in the photo caption or by including it in your product title. 

- Be mindful of your customer’s experience. Think about how your customers will be engaging with your product photos and make sure that you’re catering to all of their various preferences. 

- If you’re selling on more than one channel, make sure that your images are consistent across all of them.

These are some key pointers that you should have at the back of your mind whenever you are devising an omnichannel selling strategy. 

Ways to improve product photography with omnichannel selling in mind

- Hire a professional photographer. While you can definitely DIY, hiring a photographer can be a better option depending on your product. 

- Get creative with your photography. Find a unique way to showcase your product that your customers won’t be able to get anywhere else. 

- Make smart investments in photo equipment. Invest in lighting, a studio, or editing software that will improve the quality of your photos—and, in turn, boost your online sales. 

- Ensure that your photos are optimized for each platform. If you’re selling on more than one platform, make sure that your photos are sized appropriately, include descriptive captions, and are consistent across all platforms.

In Conclusion

To sell more products online and in person, you’ll need high-quality images that clearly showcase your product. To do this, you’ll want to invest in proper lighting, use editing software, and take photos from the right angles. Beyond that, you’ll want to optimize your photos for keywords and make sure that your customers can view them in the best way possible. To do this, you’ll want to make sure that your photos are the right size and include the right information. With that, we come to the end of this article on how to optimize product photos for omnichannel experience. We hope this gave you the required clarity to go ahead with your product photo strategies.