Lead Qualification Services

One of the main objectives of organizations is to increase the revenue and return on investment. However, an organization might not have adequate qualified sales opportunities for marketing professionals to follow up due to minimal lead generation initiatives in case the company or the product it has to offer is unknown. This can make it increasingly difficult for marketing professionals to build their sales prospect list or might even mean them spending their valuable time in selling to wrong prospects. The result is slower growth of business and marketing professionals.

In such a scenario it becomes increasingly important to take help from experts who can develop a strategy after assessing your business to come up with a lead qualification model, which includes an analysis on the prospects that need to be targeted, qualified sales opportunities and similar insights.

Lead qualification service includes:-

• Knowing and understanding the company and the products offered

• Undertaking a thorough assessment of all the processes

• Charting out a plan based on the findings

• Develop a lead qualification process if it does not exist and if does modify it based on findings

• Update the metrics to measure the performance

• Improve the SFA system for lead qualification professionals

• Analyze and implement tools to enhance productivity

• Perform final review

Lead qualification services include:-

• Setting appointment

• Registration of events

• Setting up demos and presentation

• Sales prospecting

• Cleansing customer database

• Conducting phone surveys

• Lead development

Examples of lead qualification includes:-

• Lead generation through trade shows

• Signups to webinars

• Newsletter sign ups

• Inbound web leads

• Products downloaded for trial

• Advertising campaigns

Imagine how much resources are going waste due to unattended leads. Outsourcing lead qualification service can ensure that you derive the optimum value for every resource spent. It also ensures increased revenue and cost savings because marketing professionals don’t waste their time anymore on figuring out the sales prospects and lead qualification thus helps them to focus better on marketing that is their core activity. Recent statistics have shown that over 58% clients make a deal as soon as first company responds to their query.