Data Cleansing Services: The Stepping Stone of Enhancing Your ROI

With 24*7 access to humongous information, finding out relevant data for your business has become a real challenge. Even when you find what you feel is ‘right’ as per your business needs, filtering and processing before using it should be the ideal approach. However, quite often, organizations compromise with their data’s quality and try to skip it.

 

The need for clean data

Organizations acquire data from diverse third-party resources and the digital ecosystem in general. It is not uncommon for them to regard this data as the ‘final command’ and use it without undergoing data processing. According to a report, ‘unclean’ data costs the United States nearly $3.1 trillion each year. This may come up as rousing a state of alarm in enterprises that do not treat data cleansing, an important chore.

‘Raw data’ not only misleads data analytics at several junctures but carries great risk of manipulating business decisions in the adverse direction. However, it is not possible for organizations to go on a hunting spree for relevant and error-free data without casting a substantial strain on their in-house resources. In order to use the acquired business data to your actual business benefit, data cleansing services can act as your blessing in disguise.

 

Are Data Processing Services really the solution of your data problems?

Even when you realize the importance of quality of data, achieving it in real terms is not as easy as it seems. You ought to lay down your business objectives clearly, analyse your present data and identify the core areas in which your data needs improvement.

Depending on your varying business needs, a data processing services company can help to analyse your data’s quality right from the basic level and take it to the advanced stage. The scope of activities includes:

· Checking whether the potential customer list you have acquired is relevant to your scope of products/services

· Cross-examining whether the phone numbers, e-mail addresses of your customers are up-to-date

· Identifying entries that have been entered more than once with minor or no modifications

· Standardizing data in terms of spellings, prefix-suffix so that when there is a search query, the right information can be found out within a few clicks

· Creating a single database from multiple databases

 

Checking data’s quality on the basis of such a vast range of parameters and making it ‘ready-to-use’ to serve fruitful to your company in real terms requires expertise. It can be accomplished with the help of advanced data management tools, software and expert data processing.

 

 

SunTec Data is a data cleansing services’ company that transforms reams of data into actionable business information. For knowing more about our top-notch umbrella of data services, do not hesitate in writing to us at info@suntecdata.com