How To Effectively Forecast For Your Telemarketing Business

When it comes to seeing the future, all of us can be pretty poor at it. But that should not be an excuse for you, especially if you are conducting a lead generation and appointment setting campaign in Australia. You need to know what might happen, since all these can affect the success or failure of generating sales leads. Even if you have outsourced the work to a competent telemarketing company, the fact remains that the future must be included in the plan as well. Yes, these may by mundane, perhaps even boring for you, but not knowing what tomorrow brings can be a cause of gloom for you. There are little, even simple, things that you have to forecast, but what is important is that you take them into serious consideration. Now, what are the things you need to know about

1. The weather – the most basic thing that you need to know about. Great if you can predict the weather for a week ahead. Bad if you cannot. But you cannot take it lightly, since a sudden storm can cause your operations to slow down to a stop.

2. The marketing plan – this pertains to your agents. In a lead generation campaign, it is important that your people knows what you are planning. Being open with them will prepare them for any changes in the trends, or with the way they have to meet with prospects. Instead of being surprised, plus getting partially paralyzed with unpreparedness, they can work much better.

3. Work closely with marketing – why is it marketing and sales often clash? That is a question that has to be answered by the different parties. The gist of this issue is that when you are in sales, even if you are just generating leads, you need to know what exactly is the marketing team doing. In this way, you can prepare your team and give the knowledge needed in generating B2B leads.

4. Keep a back-up ready – black-outs, floods, earthquakes, and storms are just some of the things that can greatly disrupt your marketing operations. In order for you to have some leeway despite these events, you must have a back-up plan in the ready. You do not want to be caught with you pants down, right?

5. Study your media campaigns – how many positive calls can be made by your agents after sending e-mails to prospects? Or after a radio or TV advertisement? Or the leaflets you give out on the streets? Knowing these numbers can help you plan the number of people who you have to put on the phone on a single campaign.

6. Check your postal service – if you have to send documents, or anything, via post, be sure to give your prospects the right expectations on the date of arrival. This means you have to check with the postal company itself. You do not want to fail expectations with prospects.

Simple tips, but ones with important impact for your appointment setting and lead generation campaign in Australia.