How RESPONSIVE DESIGN HELP IN SEO

Posted by Rohit sharma
4
Oct 16, 2014
778 Views

With ocean of opportunities in the era of Globalization, many large scale and small scale industries are opening up daily. Entrepreneurship is the name given to the practice of forming new businesses by its practitioners, known as Entrepreneurs continuously seeking creative and new ideas to shape up their work for success. While all this may be true but backstage lays an ugly truth i.e., starting up a business is not a cake-walk. The necessary ingredients required to keep the flux flowing into the business are a good marketing strategy and distinctive web presence.

To keep any business alive, an effective website with its robust existence is imperative. A competent website can prove to be a driving force for a business, thus it must possess captivated, engaging, easy to read and high speed links.  For envisaging all above characteristics, a magnificent web design has to be enforced into the website. To avoid a sorry sight of its users, one must strategize upon a compelling web design for the website.


Search Engine Optimization (SEO) is a technique which is employed to substantially boost up the numbers of readers on the website by riveting explanatory portfolio and favorable article content. Catchier the content will be, more will be the ranking of the website in search engines. Three step process- Re-assess, Rinse and Re-run, if followed routinely will give a hike to the readership of the page. Appropriate structure of the webpage, wise use of web tools and strategic placing of the keywords/key phrases and hyperlinks cannot be underestimated as these are the important chunks of a SEO strategy. Creating a proper style guide, quality web content and a responsive web design can surely draw attention of hefty users.

In last few years, a Responsive Web Design has gained lot of attention of the webmasters. A responsive web design is the most efficient way of designing the web page such that it optimizes both the search and compatibility issues of the website. It is also an important strand of any SEO strategy as it can create mobile version or mobile application of the website giving axiom of choices to the users. A responsive web design gives a superior website user interface by giving a robust solution for major devices and screen sizes such as laptops, tablets, mobile phones, and desktops. In a way, responsive web design reduces the hassles of maintaining two SEO campaigns i.e., one for desktop and one for mobile, thus simplifying the SEO strategy.

Concluding, one can say a responsive web design is today’s most optimized quick-fix to swiftly evolving technology and thus meeting the expectations of the users, in turn giving a biggest bang for your buck.

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