How Law Firms Can Use Social Media Listening To Grow

Law firms have the possibility to gain so much from using social media because these companies are basically social organizations at their core. They will depend on social interactions with other colleagues, current clients and potential clients. It will take time for relations to be built with social media. This is why many law firms fail to understand the potential as they are focused on getting new clients as soon as possible. 

Social media listening can be seen as really valuable in monitoring practice areas and gaining competitive intelligence. Attorneys start to include social media in the searches they do for case research and for business growth purposes. Here are some things that are common right now.

Benchmarking A Shared Voice Against The Other Companies

LinkedIn stands out as a social network that has to be used by the law firms. Social media listening will analyze the people that will see the new LinkedIn posts you share and will analyze millions of data pieces. Social media noise will be assembled right into patterns that are meaningful. Compare the digital voice of your law firm with the digital voice of other strong firms on the market.

Learn More Than With Google

Google Alerts are used by law firms to monitor their cases or to stay informed about different important key issues ranging from train accidents to business news. The problem is that ordinary searches will just scan the web’s surface.  Social media listening offers access to basically millions of sources, making this a much more comprehensive relevant information scan. Google research is really good but it will just offer a small amount of data that the law firms can use.

Client Intelligence Gathering

Many clients are now using lawyer blogs and LinkedIn in order to see who to hire. This trend is growing right now. Recent data suggests that attorney-authored blogs are read much more often than the blogs that are written by journalists. Clients now use social media to evaluate law firms and learn about legal practices. Social media listening will offer data about the client’s business and public opinion that could impact the industry or the currently handled case. Industry topics or individual clients can be monitored to find out a lot about how the public could impact the outcome of the case. At the same time, such received data can bring in the possibility to get new clients.

Seeing Public Opinion

Many law firms started to use social media listening in order to learn about the public opinions associated with clients or cases. This can prove to be really popular since lawyers can stay ahead of what the public thinks or believes. When there are shifts in support that appear, the litigation strategy can be adjusted in a way that would benefit the client.

As you can see, social media listening has some pretty clear benefits that have to be understood. Do be sure that you focus on this as the entire world is quickly going mobile, with social networks gaining importance in all businesses, including law firms.