Effective Tips To Brand A Smaller Law Firm

Law firm branding is highly necessary if you want to build a very strong reputation and stand out as being professional. In many cases we see firms that get a logo and not much else. That is a really bad idea. When you neglect all the other branding aspects you can be sure that you will never build a brand that is established and remembered by clients. Branding is always complex. If you want to brand the law firm of a Las Vegas car accident attorney or any attorney with any specialization, you have to work hard. Here are things you need to know.

Creating The Buyer Persona

Law firms will take time to learn about the market so that they understand who is served but it is important to go even deeper. Buyer persona profiles are going to take this understanding to a brand new level. It helps you to understand what the potential clients are interested in. Buyer personas give you access to the data that you need to create a branding campaign that is going to be as effective as it should be. Niche markets always have to be properly understood in order to succeed.

Visual Identity Versus Branding

There are huge differences between branding and visual identity creations. Visual identity basically means a brand’s visual aspects like letterheads, logo, photo treatment and business cards. Branding is about creating a full law firm identity. It is so much more than visual aspects. With full branding you develop various things like brand personality, positioning, message and tone of voice.

Keeping It Simple

When you want to brand a smaller law firm you want to focus on simplicity at all times. People need to quickly understand what the law firm is about. This should happen whenever there is a brand interaction that happens. For instance, if the last name of the attorney is long and harder to remember, simplifying it is a really good idea. Branding simplicity is always a very good idea, especially for the smaller law firms.

Always Be Unique

For a law firm it is so easy to fall into the huge trap of trying to fit in. This means they end up with branding that has nothing special and looks like most of the competition. Contrary to what you may think, being unique does not mean you will not look professional. Strong brands will be unique, with a unique visual identity and a unique brand message.

Remaining Consistent

After branding and visual identity are done, you want to be sure that you will use them in a consistent way across absolutely all possible platforms. You do this through guidelines about how visual elements are to be used in order to represent the brand. As an example, the logo should be utilized in all promotional materials in exactly the same way it is used on the website. The same goes for business cards, letterheads and so on. Brand consistency will help you to build the trust that is needed to create a very strong reputation on the long run.