Here’s How a Great UX can Increase Your Conversion Rate

In the past two years, most businesses around the world have either shifted completely or partially online. Once it became evident that the only way of making sure that your business keeps running is by shifting it online, most businesses ended up launching a website or an app. 

Given that for some it was a hasty decision, it is understandable that not all websites are perfect. However, it is important for businesses to have a website that offers a high conversion rate. While there are several ways this can be done, most people don’t realize that UX plays an important role as well. Hence, it is advisable to hire a credible UI UX design company to build your website. 

Aspects of a Great UX that can help Improve Conversion Rate 

Moreover, most users are being bombarded with digital experiences every single day. Even if you believe that your website has an optimum conversion rate, chances are that there’s a website that offers better conversion rates. Taking into consideration the fact that your competitors are not just other businesses in your niche but thousands of websites since you are essentially competing for the users’ limited attention, it is important to build an impactful and unforgettable website. 

A leading website development company in Mumbai would be capable of building such a site. They will build a website that can offer a great user experience. Here are some aspects of the UX that should be focused on when designing the website: 

1.     Usability 

Enhancing the usability of your site is very important. Making sure that your website is optimized for all kinds of devices from phones to computers is important. Another important aspect is speed. Surveys have shown that people are unwilling to wait for more than 3 seconds for a website to load. Another factor that can be evaluated is the ‘thumb zone’ . 

There are tools that allow you to see where a thumb can reach when a user is browsing your website on a phone. It is important to place CTAs in the areas where your thumb can easily reach them. The website design company in Navi Mumbai that you hire will make sure that such details are taken care of. 

2.     Navigation

An extremely important aspect is the ease of navigation. Users prefer using websites that can be mastered easily and they are more likely to convert if they find the website to be user-friendly. As mentioned earlier, most users visit hundreds of websites. Other than that, they need to accomplish daily tasks in their lives. Hence, it is obvious that nobody would like to spend their cognitive resources just to figure out how to navigate a website. Hence, make sure that it is easy for users to find key information. 

3.     Streamline 

If you want your users to take a specific action once they visit your website - make a purchase, book an appointment, create an account, or sign up for a newsletter, make sure that the process to do so is streamlined. If it is too lengthy then the chances are that the user will leave your website before completing the action. 

Also Read: Must-have Features for Your Fitness App

Conclusion 

Focusing on the aforementioned aspects of UX will definitely boost your conversion rate. The focus should be on making the process simpler for the users. Of course, in doing so, make sure that you do not compromise with other aspects such as the design of the website or the content. In order to make sure that you have a website that is truly unforgettable, you should consider hiring a web development company in Thane.