Content Marketing Is In It for the Long Haul

Despite what you may have heard, content marketing is in it for the long haul. Businesses in Utah and nationwide need to implement this form of brand journalism to remain relevant in our increasingly digital economy. 

Printing News – a news and information source for commercial printers writes, “Before someone makes contact with you for the first time, 80 to 90 percent of the buying process is already completed.” Consumers have already made up their minds about whether or not they will purchase from you based upon your online content. 

Content Improves Credibility and SEO

If you’re a company in Utah or abroad and you don’t have a content marketing strategy — your business may be in trouble. “Content does three things. It draws people from the seemingly infinite online world into your individual sales funnel, it qualifies leads once people come to your website, and it establishes your credibility."

People are already overwhelmed with advertisements and sales pitches, says PR Daily — an online publisher of corporate news and public relations. Consumers respond better to companies who produce high quality content than those who aim sales tactics at them. 

PR Daily reports, “Consumers associate positively with organizations that produce custom content. According to the Custom Content Council, 61 percent of consumers feel better about, and are more likely to purchase from a company that delivers custom content.” 

Content Is in Demand 

As consumers leverage more power in the buying process they will continue to demand quality content to ensure they’re making informed purchases; if you aren’t generating online content you aren’t building credibility with consumers. The use of online content will also improve your search engine optimization – meaning prospective customers will find you easier online, notes PR Daily.

Whether you’re a business in Utah or across the U.S., if you aren’t already implementing a content marketing strategy, you need to invest in one. Content marketing is here to stay.