Audit and Optimization of the Website
Today, the performance of a
site determines a whole environment. Audit
and optimize your site to improve its conversion rate should be the main focus.
These
two phases are necessary if you want to do business with your website.
AUDITING ITS WEBSITE: According to the
areas you want to improve quality, the method of approach will not be the same. Your goal may be:
1. Strategic
(SEO audit, visibility, reputation)
2.
Technique (audit creation or consolidation, improved navigation, improving your
reputation with search engines)
3.
Legal (respects certain standards, the law of personal protection)
The
audit of your website will allow you to address all these issues without
forgetting and improve the economic performance of your website. The
diagnosis you will allow you to better manage your communication web.
You
will set clear and specific goals of the state of your site, the competitive
market, and the time and the amount of work required to achieve your goal.
The
audit saves you time but also gives you an objective critical view of your
site.
OPTIMIZE ITS WEBSITE: What is commonly called SEO (Search Engine
Optimization) or "How to optimize your site for search engines". Many
elements must be controlled in order not to forget, you can categorize them as
follows:
1. Technical
aspect- Although
this part is not visible it is still necessary to optimize your website in
search engines. So you need to check items such as
the loading time of your pages, the keywords used and their density, tags,
titles, links, URLs.
2.
You should also check that your website complies with W3C standards and
accessibility to your site on different browsers.
3.
By controlling and optimizing each page of your site on these technical aspects
in the time you get a better classification of your keywords in the search
results.
Ergonomics and semantic aspects: The
editorial goes along with the ergonomic aspect of your website. Whether the home page or a product / service, it must be
designed to provide accurate and clear information in a pleasant environment. Features
used must be selected according to the information to provide or offer to go.
A
button or sharing should not be far visually the text corresponding to
facilitate the action of the user to click. The
implementation of visual is necessary for the ergonomics of a page, but they
also have an important role in optimizing your site. They
must be named and described with optimized and clean the theme of the page
content.
The
navigation must also be clear and precise and should allow the user to find the
information they seek in less than 3 clicks.
Aspect Visibility, reputation- The higher
your site will be seen, the higher your reputation will believe. You
need to examine your popularity on the web and search engines.
What
is your position on search engines like Google? Your
keywords they stand on the search engines? What are
my competitors and how are they positioned? The
acquisition of these data will enable you to analyze and find the right
keywords that you use in the technical optimization of your website.
Will he links that
point to my site? Get
links from sites whose popularity is important for the search engines will only
be better for the positioning of your site. Each
link should also be optimized for the search engine with keywords specific to
the offer, the announcement ...
CONCLUSION: A website is a collection of technical and semantic elements to implement in the context of improving the web marketing strategy. These elements are only the beginning of this strategy, it must then maintain and open new doors such as social media, paid search, emailing all of which have a single goal: Increase the conversion rate of the site.
Vaibhav Aggarwal, is an expert article writer.He is an affiliated SEO Guru & having 12 years of experience in article writing, online branding and ORM. For more info click here: SEO Company in India
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