Stage 3 of a Sales Funnel - Decisions

Decision

To buy or not to buy.

In the decision stage, potential customers need to decide whether they’ll be making the purchase or not.

Ideally, you want your sales copy to lead prospects to the next part of the funnel, which is to make a purchase decision. To help them decide, you can:

- Drive one specific action

- Ensure your copy is concise and packed with value

- Use engaging language and don’t make it complicated

- Prioritize the benefits of your product

- Address any concerns they may have

Armed with information about your product, prospects are now ready to complete the purchase. Remember 2 things that are most important.

1. The Benefits to the prospect. Do not describe the attributes, but the benefits. Example, Attribute - you get 6 TB of storage. Benefit - With 6 TB you will never run out of Storage space again.

2. Address concerns means they know you and can contact you. They bring their concerns to you, and they will not just buy but they will buy from you.

Read More: https://bit.ly/SysIOSalesFunnel