What is Drip Marketing and How do I Use it?

Posted by George McBride
6
Sep 5, 2024
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When Asked How to Succeed in Online Business I said, "My Personal Experience? Over 72% of my most active affiliates are generated from my email marketing drip campaigns." 


The ability to consistently engage people is what keeps them engaged. Simple. Without an Email Marketing Platform that becomes very difficult.

https://bit.ly/SysIOUnlimitedEmails


What is Drip Marketing? It is send a little bit of new information about your product, program, or service to your prospect through a series of short emails instead of a one shot long hope for a sale email blast.


Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific time intervals.


Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms or specific landing pages. They then receive your emails in a timely fashion until all the emails in the campaign have been sent.


To show how effective this email marketing concept is, here are ten statistics to consider: 

  1. Open rates for drip campaigns are about 80 percent higher than single send emails, and average click-through rates are three times higher.
  2. Lead nurturing emails get 4-10 times the response rates compared to mass email blasts.
  3. Drip campaigns can generate 50 percent more sales through steady communication with customers.
  4. Companies that excel at drip campaigns generate 80 percent more sales at 33 percent lower costs.
  5. Companies have seen a 20 percent increase in sales after using drip campaigns to nurture leads.
  6. Businesses that use marketing automation to nurture prospects experience a 451 percent increase in qualified leads.
  7. Nurtured leads make 47 percent larger purchases than non-nurtured leads.
  8. Relevant emails sent through drip campaigns drive 18 times more revenue than generic emails.
  9. Businesses that nurture their leads experience a 45 percent increase in lead generation ROI when compared to businesses that don’t.
  10. Companies that automate the lead nurturing process through marketing platforms like email see at least a 10 percent increase in revenue in 6-9 months.
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