4 Ways to Use Instagram Stories for Better Audience Engagement

Stories and videos are becoming more popular than ever on Social Media platforms. To keep the millennials engaged, there's nothing compared to a story. These days, organizations are looking for a better connection with their audiences. Creative stories and videos that appeal to people's emotions are a good way to connect with them. If you use social media platforms like Instagram, you might have come across the stories and reels to connect to your followers. You can use #hashtag, location, temperature, music, etc. in your story to make it more visible. Business organizations can leverage Instagram stories by creating engaging ones. Hire a digital marketing company like Korra Worldwide Advertising Pvt. Ltd. to manage and moderate your social media handles. As the best digital marketing agency in Gurgaon, Korra has helped many businesses with their social media platforms to reach out to more audiences. 

If you want to leverage social media platforms like Facebook and Instagram, use the story and reels feature to keep your followers and audience updated on the latest things about your product/ business. Check out the four ways to use Instagram stories for a better audience engagement: 

Curate Interactive & Useful Content 

Create meaningful posts that can greatly enhance your engagement with your followers. Always link the details in bio in every post or story, so that the audience can directly visit your website. Use Instagram Stories as an engagement strategy to create a connection with your audience. 

Share Your Brand Story

You can share the journey and evolution of your product/ brand over the years through creative IG stories and Reels. Your audience will always remember your brand if you can establish an emotional connection. For better engagement, take polls and ask questions to your audience using the IG story feature. You can take the help of a digital marketing agency in Gurgaon like Korra to help you create interactive IG stories for better audience engagement. 

Purchase Link in Bio for Sales

Using the new feature of Instagram stories allows you to post them on your page or create an IGTV video. You can use the story and post it as a feed post on Instagram to get the audience's reactions and comments. To encourage customers to buy your product, mention ‘link in bio’ on your stories always. Make sure that you check the link once, whether it is taking you to the right page or not. 

Post Customer Testimonies

As an organization, you invest time and resources in creating content for business pages. Plan when it comes to creating an engaging IG story. For example, a Baker can create short IG stories while showcasing a sponsored product and then provide the link of the product used for baking. When you curate creative IG stories, it will get more traffic and improve your sales and revenue. Customer testimonials also make them feel special and they are likely to share your product/ service with others. 

Use these pro tips to connect your audience via storytelling using Instagram Stories and Reels.