17 Lead Nurturing Stats No One Can Afford To Miss

 

1. 50% of leads are qualified but not yet ready to buy.
2. 79% of marketing leads never convert into sales.
3. 25% of leads are legitimate and should advance to sales.
4. Lead nurturing emails to get 4-10x the response rate compared to standalone email blasts.
5. Nurtured leads make 47% larger purchases than non-nurtured leads.
6. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
7. 74% of companies say converting leads into customers is their top priority
8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
9. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
10. 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.
11. 34.1% of businesses don’t use any attribution model to measure marketing performance.
12. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
13. Businesses that nurture their leads experience a 45% lift in lead generation ROI.
14. Nurtured leads experience a 23% shorter sales cycle.
15. 48% of businesses say most of their leads require “long cycle” nurturing with many influencers.
16. 74% of top-performing companies use automated lead nurturing.
17. 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates.

 

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 17 Lead Nurturing Stats No One Can Afford To Miss