14 Experiential Marketing Stats to Change Your Life Forever

1. 77% of marketers use Experiential Marketing as a vital part of a brand’s advertising strategies.
2. 67% of marketers think Experiential Marketing is an effective strategy.
3. 58% of the events created had to do with influencer-related experiences.
4. 74% of consumers have a better opinion about a brand after an in-person event.
5. 70% of users become regular customers after an experiential marketing event.
6. 65% of brands say that their event and experiential programs are directly related to sales.
7. 98% of users feel more inclined to purchase after attending activation.
8. A stunning 11% of brands don’t seem to use social media to complement their in-person efforts.
9. 65% of the consumers surveyed said live events helped them have a better understanding of a product or service.
10. 71% of consumers share information about their (activation) experience with their peers and family members.
11. 62% of brands define a budget for social media efforts to support their events
12. 33% of consumers from the above survey said they would take photos or videos during an event.
13. 86% of event marketers claimed attendee satisfaction was their gauge of event success.
14. Event technology can help increase event attendance by 20%. Increase productivity by 27%, and decrease costs by 20–30%.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 14 Experiential Marketing Stats to Change Your Life Forever