In warfare and business, no strategy survives first contact with the adversary. Your business strategy, like a military battlespace, must adapt to the realities of the marketplace....
Here’s a simple list if you wish to conduct a basic market share analysis.1. Clearly define the market or industry segment you want to analyse. Create questions, then redefine qu...
Disruptive Innovation: Strategies For Overcoming Market Leader Advantages Part 1In the realm of business, market leaders often enjoy a multitude of advantages. They command brand r...
Bad business strategy exhibits several common characteristics that can hinder a company’s growth and success. Here are some signs of a poor strategy:Lack of clear or undefined di...
How To See Better With Strategic Intelligence And Over-The-Horizon InsightsBusinesses must recognise the need for strategic intelligence beyond simply analysing present events. The...
Effective Competitor BenchmarkingDetermine what aspects you want to compare with your competitors: pricing, product features, marketing strategies, customer service, market share e...
What Is Sustained Competitive Advantage In Business Strategy?In today’s highly competitive market, businesses constantly strive to outperform their rivals. One key concept that h...
Why Competitive Intelligence Is About Winning More Sales?If you’re not constantly evolving, you’re falling behind, and this brief article asks why competitive intelligence is a...
How To Analyse Marketing Strategy With A List Of Relevant Tools And TechniquesA well-crafted marketing strategy is essential for success in the ever-evolving business world. Howeve...
Why Unleashing The Power Of The “So What” Question Is So ImportantSometimes we must stop and think in our quest for knowledge in the sea of endless information. Analyse what’...
Competitive intelligence is actually not that complex.Made more complicated by experts, platforms, and databases. And yes, sometimes academics.Using competitive intelligence as a b...
Competitive Intelligence Financial Services On How To Improve Market Share Case StudyOur client, the CEO of a well-known firm of UK financial advisors, wanted to know how to bring ...
Do you want to get an edge over your competition? Do you want to drive more growth and gain more market share? If so, you need to understand the concept of competitive advantage an...
Introduction Standing out from the crowd is hard in our highly competitive and ever-so-noisy business landscape. But it’s also crucial for your long-term success. Tradi...
Entrepreneurs are being asked to build a vision and a plan for the future, which is unknown. Over the next six months, you may be unable to predict how things will play out next mo...
How To Identify Your Competitors And To Understand Them BetterIn today’s business landscape, it’s crucial to have a clear understanding of your competitors. Analyse your compet...
Understanding your competitors is crucial when looking at your sales planning process. Investing time in researching them will allow you to reduce surprises in your sales planning....
A novelty product can be tomorrow’s disruptor, especially if ignored in its context. You will have heard the story about the demise of Kodak. This article asks why context i...
Display this QR code on your business cards, brochures, posters, or exhibition booths. Potential clients and partners can quickly scan it with their smartphones to view your business information on the spot.
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A quote about Octopus Competitive Intelligence consulting agency
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| Octopus is a Competitive Intelligence Competitor Analysis & Strategy consulting firm focused on cr
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Analysing Your Competition To Gain The Competitive Edge
In warfare and business, no strategy survives first contact with the adversary. Your business strategy, like a military battlespace, must adapt to the realities of the marketplace....Created a new article.
How To Conduct A Basic Market Share Analysis
Here’s a simple list if you wish to conduct a basic market share analysis.1. Clearly define the market or industry segment you want to analyse. Create questions, then redefine qu...Created a new article.
Disruptive Innovation: Strategies For Overcoming Market Leader Advantages Part 1
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Common competitive intelligence mistakes: Poor Strategy
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How To See Better With Strategic Intelligence And Over-The-Horizon Insights
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Effective Competitor Benchmarking
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What Is Sustained Competitive Advantage In Business Strategy?
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Why Competitive Intelligence Is About Winning More Sales?
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How To Analyse Marketing Strategy With A List Of Relevant Tools And Techniques
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Why Unleashing The Power Of The “So What” Question Is So Important
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So What’s This Competitive Intelligence All About Then?
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Competitive Intelligence Financial Services On How To Improve Market Share Case Study
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Unlock The Secret To Winning: How To Get The Competitive Advantage And Beat Your Competitor!
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The Importance Of Competitive Differentiation: How Competitive Intelligence Is Vital
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Why Unpredictable Futures Means Taking Big And Brave Decisions
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How To Identify Your Competitors And To Understand Them Better
How To Identify Your Competitors And To Understand Them BetterIn today’s business landscape, it’s crucial to have a clear understanding of your competitors. Analyse your compet...Created a new article.
A Competitive Edge In The Market
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Why Context Is Critical In Competitive Intelligence Analysis Of Innovation